Original Defense Siren

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -87.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

12K

Growth, 90 days vs prior 90

-87.7%

Conversion, latest week

6.7%

Market size, estimated

$17Ka year

Peak month

September10.6× the quietest month

Top search term

original defense siren1K searches a year

Listings sell for $22.10 on average, from $16.64 to $29.89. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $22.10 that is $0 to $2K a year per listing.

Average price

$22.10inside the $15 to $100 sweet spot

Price range

$16.64–$29.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #182 within Security & Surveillance. It carries 2,537 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

11.1%

Average rank

#182in Security & Surveillance

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,537per listing

Listings tracked

3

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months