Opera Glasses

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

3.6%

Market size, estimated

$373Ka year

Peak month

December2.4× the quietest month

Top search term

opera glasses236K searches a year

Listings sell for $24.92 on average, from $9.88 to $38.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $24.92 that is $6K to $12K a year per listing.

Average price

$24.92inside the $15 to $100 sweet spot

Price range

$9.88–$38.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

5.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #108 within Binoculars & Scopes. It carries 2,273 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#108in Binoculars & Scopes

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

2,273per listing

Listings tracked

44

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months