Is openwrt profitable to sell on Amazon United States?

The niche generates $4.3M/yr across 17 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).

How competitive is the openwrt niche?

3 brands and 100 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in openwrt?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 7.5% — above our launch gate.

When does demand for openwrt peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the openwrt niche?

Listings span $28.75–$401.34; the average listing price is $113.47 (sweet spot $15–$100). The average incumbent carries 3,497 reviews — the moat a new listing must climb.

openwrt

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$4.3M

$4.3M/yr · 1.1M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$113.47

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,496.82

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Price range

Bad$28.75–$401.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, openwrt is a $4.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

openwrt market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $3.4M–$4.5M; units × avg price
Conversion rate: 3.6%
Avg BSR: #28
Page quality: 0%
Prime: 94%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

GL.iNet65%
TP-Link28%
Ubiquiti Networks7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top openwrt search terms

travel router407K/yr +17.1%3.4% conv.
gli107K/yr -21.7%0.1% conv.
gl.inet76K/yr +14.3%3.4% conv.
glinet76K/yr -0.6%2.4% conv.
unifi travel router64K/yr -42.8%1.7% conv.
travel router for hotel wifi49K/yr +14.7%5.3% conv.
gl inet39K/yr +11.9%2.4% conv.
mini router38K/yr -16.5%1.5% conv.
glinet travel router23K/yr +3.3%5.4% conv.
beryl ax22K/yr +9.2%8.2% conv.

All search terms

Top openwrt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GL.iNet GL-SFT1200 (Opal) Portable WiFi Travel Router Mini VPN Wireless Router Mobile Internet WiFi Repeater Dual Band Openwrt Computer Routers Home/Business/RV/Cruise

GL.iNet$34.934.3★7,835 rev

GL.iNet GL-BE3600 (Slate 7) Portable Travel Router Pocket Dual-Band Wi-Fi 7 2.5G Router Portable VPN Routers WiFi for Travel Public Computer Routers Business Trip Mobile/RV/Cruise/Plane

GL.iNet$146.464.6★1,370 rev

GL.iNet GL-MT3000 (Beryl AX) Portable Travel Router Pocket Wi-Fi 6 Wireless 2.5G Router Portable VPN Routers WiFi for Travel Public Computer Routers Business Moblie/RV/Cruise/Plane

GL.iNet$86.394.6★5,197 rev

TP-Link$51.324.2★183 rev

TP-Link$98.154.4★260 rev

Newest

by launch date

GL.iNet MUDI 7 (GL-E5800) Wi-Fi 7 5G Travel Router with eSIM & Dual SIM 2.8 Touchscreen Tri-Band up to 5.76 Gbps 2.5G Ethernet 700Mbps VPN 13.5h Battery Mobile Hotspot for Travel Livestream

GL.iNet$401.3431 rev

1mo ago

TP-Link$51.32183 rev

5mo ago

Ubiquiti UniFi UTR Travel Router (Power Adapter NOT Included) Ultra-Slim

Ubiquiti Networks$180.0725 rev

5mo ago

GL.iNet GL-MT3600BE (Beryl 7) Portable Travel Router Pocket Wi-Fi 7 Wireless 2.5G Router Mini Portable VPN Routers WiFi for Car Travel Public Computer Routers Business Mobile/RV/Cruise/Plane

GL.iNet$124.24379 rev

5mo ago

GL.iNet Comet Pro (GL-RM10) Remote KVM Over Wi-Fi Dual Band Wi-Fi 6 4K@30FPS Passthrough Touchscreen 32GB eMMC Tailscale Support Remote Access and ATX/fingerbot for Disaster Recovery Home Office

GL.iNet$167.77299 rev

8mo ago

What buyers say about openwrt

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall21%

“Connectivity is great”

Assembly/Installation11%

“Easy to Install”

Portability8%

“Great Portability”

Quality-Overall7%

“The build quality feels solid”

Advertised Vs Actual Product6%

“As advertised”

Value For Money6%

“Money well spent”

Ease Of Use5%

“Easy to carry and use”

Security4%

“Great for security”

Signal Strength3%

“Strong signal”

Data Transfer Speed3%

“speeds are great”

What buyers complain about

Connectivity-Overall23%

“Hard to connect”

Functionality-Overall9%

“Did not work”

Assembly/Installation6%

“It was a bit tricky to set up”

Durability5%

“Broke”

Quality-Overall3%

“Garbage product”

Software/Application3%

“The software is junk”

Value For Money3%

“Dont be cheap”

Compatibility-Overall3%

“Cannot use it in a car”

Ease Of Use2%

“Not user friendly”

Signal Strength2%

“I always had terrible signal”

Top return reasons

Connectivity-Overall44%

Functionality-Overall13%

Compatibility-Overall11%

Value For Money6%

Assembly/Installation4%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Signal Strength2%

Range2%

Size-Overall1%

Common questions

Is openwrt profitable to sell on Amazon United States?: The niche generates $4.3M/yr across 17 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
How competitive is the openwrt niche?: 3 brands and 100 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in openwrt?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 7.5% — above our launch gate.
When does demand for openwrt peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the openwrt niche?: Listings span $28.75–$401.34; the average listing price is $113.47 (sweet spot $15–$100). The average incumbent carries 3,497 reviews — the moat a new listing must climb.

openwrt

openwrt market data

Competition & brand share

Demand & seasonality

Top openwrt search terms

Top openwrt products on Amazon

Top sellers

Newest

Trending

What buyers say about openwrt

What buyers love

What buyers complain about

Top return reasons

Common questions

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