Open Back Headphones

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

0.9%

Market size, estimated

$5.5Ma year

Peak month

December2.4× the quietest month

Top search term

sennheiser headphones961K searches a year

Listings sell for $196.79 on average, from $33.15 to $484.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $196.79 that is $148K to $197K a year per listing.

Average price

$196.79above the $15 to $100 sweet spot

Price range

$33.15–$484.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$148K–$197K

Returns

6.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Headphones & Earbuds. It carries 8,931 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#160in Headphones & Earbuds

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

8,931per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months