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Onn 10.1 Tablet Screen Protector

Fail

Demand is soft, at -23.4% this quarter, so Onn 10.1 Tablet Screen Protector is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$59K/yr52K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
67%top-5 click share · 10 brands · 14 sellers

Flapen Score

Onn 10.1 Tablet Screen Protector against its category

The dotted line is the Electronics average. Past it, Onn 10.1 Tablet Screen Protector is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onn 10.1 Tablet Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Onn 10.1 Tablet Screen Protector 52K times last year and spent an estimated $59K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
10.8%
Market size, estimated
$59Ka year
Peak month
December2.6× the quietest month
Top search term
10.1 tablet screen protector18K searches a year

02 · Price

A sale here is worth $10.37.

Listings sell for $10.37 on average, from $6.32 to $25.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.37 that is $3K to $5K a year per listing.

Average price
$10.37under the $15 to $100 sweet spot
Price range
$6.32–$25.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #310 within Tablet Accessories. It carries 2,358 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#310in Tablet Accessories
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,358per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Onn 10.1 Tablet Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Brand 124%
  • Brand 220%
  • Brand 320%
  • Brand 415%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Onn 10.1 Tablet Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Onn 10.1 Tablet Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10.1 tablet screen protector18K/yr
  • 10.1 inch screen protector5K/yr
  • 10.1 screen protector5K/yr
  • 10.1 inch tablet screen protector7K/yr
  • 10.1 inch android tablet screen protector6K/yr
  • onn 10.1 tablet screen protector7K/yr
  • onn tablet screen protector3K/yr
  • tablet screen protector 10.1 inch2K/yr

Reviews and returns

What reviews say buyers love and hate about Onn 10.1 Tablet Screen Protector

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
47%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Too small”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Onn 10.1 Tablet Screen Protector questions

Answered from the same tracked data.