omnidirectional microphone
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.07avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$14.40–$308.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,390.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 46K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, omnidirectional microphone is a $66K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
omnidirectional microphone market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 4.3%
- Avg brand age
- 68 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
142
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
41%
Top 20: 84%
Open market
33%
- JLab30%
- TONOR13%
- Shure8%
- Superlux6%
- FIFINE6%
- EMEET5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 26.9×
Top omnidirectional microphone search terms
- omnidirectional microphone30K/yr
- omni directional microphone8K/yr
- jlab microphone6K/yr
- jlab mic2K/yr
Top omnidirectional microphone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JLab Talk USB Microphone USB-C Output Cardioid Omnidirectional Stereo or Bidirectional 96k Sample Rate 20Hz 20kHz Frequency Response Volume Gain Control Quick Mute Plug & Play
JLab$29.544.3★535 rev
TONOR Conference USB Microphone Omnidirectional Condenser PC Mic for Video Conference Recording Skype Online Class Court Reporter Plug & Play Compatible with Mac OS X Windows PC Compute G11
TONOR$27.834.4★4,187 rev
Superlux ECM999 Measurement Microphone Omnidirectional Condenser Mic - Precision for Room Calibration Audio Testing & Sound Analysis. Compatible with RTA Systems Studio Recording (20Hz-20kHz XLR)
Superlux$48.844.6★104 rev
JLab Go Talk USB-C Microphone Cardioid Omnidirectional Plug and Play Black
JLab$42.674.3★120 rev
Neewer 2-Pack Pencil Stick Condenser Mic with Interchangeable Omni Cardioid and Super Cardioid Capsules Foam Windscreens Mic Clip and Carrying Case for Acoustic Woodwind Instruments
NEEWER$93.174.6★799 rev
Newest
by launch date
AIRHUG Conference USB Microphone No Speaker Desktop Computer Mic Noise Canceling Mute Button & LED Indicator Plug & Play for Video Conference Gaming Online Class Compatible with Windows & MacOS
AIRHUG$19.03103 rev
Amazon Basics Condenser Microphone for PC Cardioid Pickup USB Mic for Streaming Recording and Podcasting 360 Adjustable Stand Plug and Play 5.8 x 3.4 Black
Amazon Basics$24.461,180 rev
EMEET Conference Speakerphone M0 Plus 4 AI Mics 360 Voice Pickup Noise Reduction USB C Speaker Bluetooth Conference Speaker for 8 People w/Daisy Chain for 16 Compatible with Leading Software
EMEET$52.951,565 rev
FIFINE USB/XLR Dynamic Microphone for Podcast Recording PC Computer Gaming Streaming Mic with RGB Light Mute Button Headphones Jack Desktop Stand Vocal Mic for Singing YouTube-AmpliGame AM8
FIFINE$50.1811,543 rev
JLab Go Talk USB-C Microphone Cardioid Omnidirectional Plug and Play Black
JLab$42.67120 rev
Trending
90-day click momentumAmazon Basics Condenser Microphone for PC Cardioid Pickup USB Mic for Streaming Recording and Podcasting 360 Adjustable Stand Plug and Play 5.8 x 3.4 Black
Amazon Basics$24.464.5★
AIRHUG Conference USB Microphone No Speaker Desktop Computer Mic Noise Canceling Mute Button & LED Indicator Plug & Play for Video Conference Gaming Online Class Compatible with Windows & MacOS
AIRHUG$19.034.6★
Shure SM58-LC Dynamic Vocal Microphone Professional Handheld Cardioid XLR Mic for Singing Live Performance Studio Recording Podcast & Broadcast Black
Shure$102.824.8★
JOUNIVO Conference USB Microphone 360 Omnidirectional Computer Mic with Mute Button for Video Conference Recording Skype Online Class Plug & Play Compatible with Windows/macOS/PC/Laptop(JV808)
JOUNIVO$19.764.3★
Shure MX393/O Condenser Microphone - Omni
Shure$308.054.2★
What buyers say about omnidirectional microphone
What buyers praise and complain about, mined from review topics.What buyers love
“Good sound”
“Great mics”
“Amazing quality”
“Great Value”
“comfortable to wear”
“connectivity is superb”
“its compatible with your computer”
“easy to put together”
“As advertised”
“Battery life is awesome”
What buyers complain about
“Terrible mic”
“Sounds terrible”
“Broken”
“Doesnt connect”
“it does not work well”
“Cheap quality”
“too many system incompatibilities for me”
“Too Loud”
“Not worth your money”
“very slow charging”
Top return reasons
Common questions
- Is omnidirectional microphone profitable to sell on Amazon United States?
- The niche generates $66K/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the omnidirectional microphone niche?
- 21 brands and 142 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in omnidirectional microphone?
- Top complaints mined from reviews: Microphone, Audio Quality, Durability. The return rate is 3.2%.
- When does demand for omnidirectional microphone peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 26.9× the quietest.
- What does it cost to enter the omnidirectional microphone niche?
- Listings span $14.40–$308.05; the average listing price is $63.07 (sweet spot $15–$100). The average incumbent carries 4,390 reviews — the moat a new listing must climb.