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Olympus Voice Recorder

Fail

The top 5 brands take 97% of clicks, so Olympus Voice Recorder is a Fail.

Flapen Score
33
33 / 100
Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 43
Market size
$90K/yr36K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
67%top-5 click share · 7 brands · 96 sellers

Flapen Score

Olympus Voice Recorder against its category

The dotted line is the Electronics average. Past it, Olympus Voice Recorder is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olympus Voice Recorder market on Amazon at a glance

Shoppers on Amazon United States searched for Olympus Voice Recorder 36K times last year and spent an estimated $90K. The top 5 brands take 97% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
3.5%
Market size, estimated
$90Ka year
Peak month
November1.3× the quietest month
Top search term
olympus digital voice recorder13K searches a year

02 · Price

A sale here is worth $71.51.

Listings sell for $71.51 on average, from $21.50 to $214.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $71.51 that is $0 to $7K a year per listing.

Average price
$71.51inside the $15 to $100 sweet spot
Price range
$21.50–$214.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #146 within Portable Audio & Video. It carries 2,843 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
73%
Out of stock, average day
5.3%
Average rank
#146in Portable Audio & Video
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,843per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Olympus Voice Recorder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

96

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Brand 174%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Olympus Voice Recorder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Olympus Voice Recorder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olympus digital voice recorder13K/yr
  • olympus voice recorder11K/yr
  • olympus recorder6K/yr
  • olympus digital recorder5K/yr

Reviews and returns

What reviews say buyers love and hate about Olympus Voice Recorder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Quality-Overall”
4.9%of orders come back
“Not high quality as name brand”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Olympus Voice Recorder questions

Answered from the same tracked data.