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Olympus Tough Tg-7

Fail

The top 5 brands take 100% of clicks, so Olympus Tough Tg-7 is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$1.4M/yr108K searches / yr
90-day growth
+25.1%search demand this quarter
Competition
94%top-5 click share · 2 brands · 25 sellers

Flapen Score

Olympus Tough Tg-7 against its category

The dotted line is the Electronics average. Past it, Olympus Tough Tg-7 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olympus Tough Tg-7 market on Amazon at a glance

Shoppers on Amazon United States searched for Olympus Tough Tg-7 108K times last year and spent an estimated $1.4M. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+25.1%
Conversion, latest week
2.3%
Market size, estimated
$1.4Ma year
Peak month
July1.6× the quietest month
Top search term
olympus tg728K searches a year

02 · Price

A sale here is worth $551.54.

Listings sell for $551.54 on average, from $517.59 to $577.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At $551.54 that is $414K to $552K a year per listing.

Average price
$551.54above the $15 to $100 sweet spot
Price range
$517.59–$577.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
750–1,000
Revenue per listing a year
$414K–$552K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #186 within Underwater Photography. It carries 169 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
29%
Out of stock, average day
2.6%
Average rank
#186in Underwater Photography
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
169per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Olympus Tough Tg-7 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 217%
  • Open — no brand owns it (0%)

Demand

Olympus Tough Tg-7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Olympus Tough Tg-7 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olympus tg728K/yr
  • om system tough tg-726K/yr
  • tg-79K/yr
  • tg77K/yr
  • olympus tough tg-721K/yr
  • tg7 camera8K/yr
  • olympus tg-75K/yr
  • olympus tough tg 72K/yr
  • olympus tg 72K/yr

Reviews and returns

What reviews say buyers love and hate about Olympus Tough Tg-7

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
12%of negative reviews mention “Charging”
3.4%of orders come back
“charging cube is not included”
A buyer, on “Charging”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Olympus Tough Tg-7 questions

Answered from the same tracked data.