occupancy sensor
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$38.25avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$11.15–$169.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,942.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, occupancy sensor is a $37K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
occupancy sensor market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.2%
- Avg brand age
- 64 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
54
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
27%
- Lutron24%
- Maxxima14%
- ECOELER13%
- RAYZEEK9%
- Leviton8%
- ENERLITES5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top occupancy sensor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy and Vacancy Sensor Single-Pole MS-OPS2-WH White
Lutron$22.124.6★13,756 rev
Maxxima Ceiling Mount 360 PIR Occupancy Sensor Hardwired Motion Sensor
Maxxima$28.424.1★357 rev
Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy Vacancy Sensor Single-Pole MS-OPS2H-2-WH White (2 Pack)
Lutron$39.384.6★13,756 rev
RAYZEEK Ceiling Sensor Light Switch 360 Degree Occupancy Sensor 10A 120V Hardwired Motion Sensor High Sensitive Motion Sensor Detector Light Switch Neutral Wire Required Commercial/Industrial
RAYZEEK$18.994.4★53 rev
ECOELER PIR Ceiling Sensor Switch Hard-Wired Occupancy Motion Sensor with Slim Design 360 Degree Field of View High Bay Ceiling Motion Sensor White UL & FCC Listed
ECOELER$15.674.3★264 rev
Newest
by launch dateRAYZEEK 360 Degree Ceiling Mount Occupancy Sensor Switch 5A 120V High Sensitive Ceiling Motion Sensor 1600 Sq Ft Coverage Commercial or Residential Automatic Sensing Solution Neutral Wire Required
RAYZEEK$16.4740 rev
RAYZEEK Ceiling Sensor Light Switch 360 Degree Occupancy Sensor 10A 120V Hardwired Motion Sensor High Sensitive Motion Sensor Detector Light Switch Neutral Wire Required Commercial/Industrial
RAYZEEK$18.9953 rev
Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home
Aqara$48.96708 rev
meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi
meross$32.68328 rev
TOPGREENER PIR Motion Sensor Light Switch Occupancy & Vacancy Motion Sensor Switch Operable Without Ground Wire No Neutral Wire Single Pole Wall Plate Included TDOS5-HL-W-2PCS White
TOPGREENER$25.051,845 rev
Trending
90-day click momentumAqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home
Aqara$48.963.8★
Leviton Motion Sensor Light Switch Motion Activated Auto-On/Auto-Off or Manual-On 2A No Neutral Wire Required Single Pole DOS02-LW White
Leviton$22.264.6★
Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy Vacancy Sensor Single-Pole MS-OPS2H-2-WH White (2 Pack)
Lutron$39.384.6★
Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy and Vacancy Sensor Single-Pole MS-OPS2-WH White
Lutron$22.124.6★
meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi
meross$32.684.3★
What buyers say about occupancy sensor
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install, very sensitive motion sensor”
“Easier to install”
“Good product, works as expected”
“Works great Ive had it installed for about 6 months with no problems”
“Its pretty cheap”
“Works as advertised”
“Motion sensing works”
“Really easy to adjust”
“They look great”
“Great addition and compatibility”
What buyers complain about
“Not functioning well”
“Garbage”
“Not easy to install”
“one of them I simply cannot get to connect at all”
“horrible instructions in box”
“50% failed after a couple of months”
“Overall, not worth the money”
“Title: Would Not Pair – Complete Waste of Time”
“I had some misgivings around the unit not being battery-powered”
“because this isnt clear in the description. at least not the way I read it”
Top return reasons
Common questions
- Is occupancy sensor profitable to sell on Amazon United States?
- The niche generates $37K/yr across 31 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the occupancy sensor niche?
- 14 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in occupancy sensor?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.3%.
- When does demand for occupancy sensor peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the occupancy sensor niche?
- Listings span $11.15–$169.69; the average listing price is $38.25 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.