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Nvr

Fail

The top 5 brands take 100% of clicks, so Nvr is a Fail.

Flapen Score
40
40 / 100
Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 43
Market size
$2.5M/yr465K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
74%top-5 click share · 3 brands · 11 sellers

Flapen Score

Nvr against its category

The dotted line is the Electronics average. Past it, Nvr is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nvr market on Amazon at a glance

Shoppers on Amazon United States searched for Nvr 465K times last year and spent an estimated $2.5M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
1.9%
Market size, estimated
$2.5Ma year
Peak month
December1.7× the quietest month
Top search term
reolink nvr161K searches a year

02 · Price

A sale here is worth $283.63.

Listings sell for $283.63 on average, from $108.93 to $876.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $283.63 that is $142K to $213K a year per listing.

Average price
$283.63above the $15 to $100 sweet spot
Price range
$108.93–$876.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$142K–$213K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #17 within Security & Surveillance. It carries 1,005 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#17in Security & Surveillance
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,005per listing
Listings tracked
16

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nvr products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$252K$503K$755K$1.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • REOLINK87%
  • Amcrest11%
  • Hiseeu2%

Demand

Nvr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Nvr search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reolink nvr161K/yr
  • nvr106K/yr
  • amcrest nvr32K/yr
  • reolink nvr 8 channel16K/yr
  • reolink nvr 16 channel15K/yr
  • poe nvr15K/yr
  • rln8-41011K/yr
  • reolink dvr12K/yr
  • reolink 16 channel nvr11K/yr
  • surveillance video recorders11K/yr

Reviews and returns

What reviews say buyers love and hate about Nvr

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Connectivity-Overall”
7.4%of orders come back
“except for one that lost connection”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nvr questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data