- Flapen Score
- 40 / 100Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 4340
- Market size
- $2.5M/yr465K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 11 sellers
Flapen Score
Nvr against its category
The dotted line is the Electronics average. Past it, Nvr is stronger. Inside it, weaker.
Market
The Nvr market on Amazon at a glance
Shoppers on Amazon United States searched for Nvr 465K times last year and spent an estimated $2.5M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $2.5Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- reolink nvr161K searches a year
02 · Price
A sale here is worth $283.63.
Listings sell for $283.63 on average, from $108.93 to $876.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $283.63 that is $142K to $213K a year per listing.
- Average price
- $283.63above the $15 to $100 sweet spot
- Price range
- $108.93–$876.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $142K–$213K
- Returns
- 7.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #17 within Security & Surveillance. It carries 1,005 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #17in Security & Surveillance
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,005per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Nvr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
REOLINK 8CH Network Video Recorder for Home Security Camera System Only Work with 16MP/12MP/4K/8MP/5MP/4MP REOLINK PoE IP Camera 24/7 Recording to Pre-Installed 2TB Hard Drive RLN8-410
- Price
- $253.15
- Rating
- 4.4/5
- Reviews
- 2,255
- Age
- 10y ago

REOLINK 16CH Network Video Recorder for Home Security Camera System Only Work with 16MP/12MP/4K/8MP/5MP/4MP The Same Brand PoE IP Cam 24/7 Recording to Pre-Installed 4TB Hard Drive RLN16-410
- Price
- $354.76
- Rating
- 4.3/5
- Reviews
- 1,122
- Age
- 10y ago

REOLINK RLN8-410 8CH Network Video Recorder for Home Security Camera System
- Price
- $182.00
- Rating
- 4.4/5
- Reviews
- 2,255
- Age
- 3mo ago

Amcrest NV4108E-A2 4K 8CH POE NVR (1080p/3MP/4MP/5MP/8MP) POE Network Video Recorder - Supports up to 8 x 8MP/4K IP Cameras 8-Channel Power Over Ethernet Supports up to 10TB HDD (Not Included)
- Price
- $157.97
- Rating
- 4.2/5
- Reviews
- 1,135
- Age
- 9y ago

REOLINK 36CH Network Video Recorder for Home Security Camera System No PoE Port Requires Reolink PoE Switch Integrated O/I Alarm System Up to 48TB Storage No HDD Included RLN36
- Price
- $194.93
- Rating
- 4.2/5
- Reviews
- 334
- Age
- 4y ago
Trending
estimated 90-day click momentum
REOLINK RLN8-410 8CH Network Video Recorder for Home Security Camera System
- Price
- $182.00
- Rating
- 4.4/5
- Reviews
- 2,255
- Age
- 3mo ago

REOLINK RLN16-410-NHD 16CH PoE NVR for Home Security Camera System
- Price
- $258.10
- Rating
- 4.3/5
- Reviews
- 1,122
- Age
- 3mo ago

Hiseeu 4K PoE Network Video Recorder NVR with 8 Ports 16CH Extendable
- Price
- $108.93
- Rating
- 4.1/5
- Reviews
- 197
- Age
- 4y ago

REOLINK 5MP 8CH Home Security Camera System with 2TB HDD RLK8-520D4-5MP
- Price
- $373.08
- Rating
- 4.5/5
- Reviews
- 2,751
- Age
- 7y ago

Amcrest 4K 8CH POE NVR (1080p/3MP/4MP/5MP/8MP) POE Network Video Recorder - Supports up to 8 x 8MP/4K IP Cameras 8-Channel Power Over Ethernet Pre-Installed 2TB Hard Drive (NV4108E-2TB)
- Price
- $261.53
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 7y ago
Newest
by launch date
REOLINK RLN8-410 8CH Network Video Recorder for Home Security Camera System
- Price
- $182.00
- Rating
- 4.4/5
- Reviews
- 2,255
- Age
- 3mo ago

REOLINK RLN16-410-NHD 16CH PoE NVR for Home Security Camera System
- Price
- $258.10
- Rating
- 4.3/5
- Reviews
- 1,122
- Age
- 3mo ago

REOLINK Professional PoE NVR Supporting Up to 16MP & Up to 32TB Local Storage (HDD Not Included) Heat Map 24/7 Recording Multi-User Remote Access Outdoor & Indoor Surveillance RP-PN8
- Price
- $235.22
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 10mo ago

REOLINK Professional PoE NVR Supporting Up to 16MP & Up to 32TB Local Storage (HDD Not Included) Heat Map 24/7 Recording Multi-User Remote Access H.265 Outdoor & Indoor Surveillance RP-PN16
- Price
- $333.99
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 10mo ago

Home Hub Pro Centralized Control for up to 24 REOLINK Security Cameras
- Price
- $258.18
- Rating
- 3.8/5
- Reviews
- 340
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- REOLINK87%
- Amcrest11%
- Hiseeu2%
Demand
Nvr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Nvr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- reolink nvr161K/yr
- nvr106K/yr
- amcrest nvr32K/yr
- reolink nvr 8 channel16K/yr
- reolink nvr 16 channel15K/yr
- poe nvr15K/yr
- rln8-41011K/yr
- reolink dvr12K/yr
- reolink 16 channel nvr11K/yr
- surveillance video recorders11K/yr
Reviews and returns
What reviews say buyers love and hate about Nvr
We read the reviews and the return reasons for every product selling here.
“except for one that lost connection”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nvr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









