Is nvr profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (40/100).

How competitive is the nvr niche?

3 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nvr?

Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Software/Application. The return rate is 7.4% — above our launch gate.

When does demand for nvr peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the nvr niche?

Listings span $108.93–$876.57; the average listing price is $283.63 (sweet spot $15–$100). The average incumbent carries 1,005 reviews — the moat a new listing must climb.

nvr

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$2.5M

$2.5M/yr · 465K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,004.63

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Avg price

Okay$283.63

avg listing price — sweet spot $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad74%

top-5 click share — a locked-up shelf

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$108.93–$876.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, nvr is a $2.5M/yr Amazon United States market (465K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nvr market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $2.3M–$2.8M; units × avg price
Conversion rate: 1.9%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 2.4%
Avg brand age: 43 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

REOLINK87%
Amcrest11%
Hiseeu2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top nvr search terms

reolink nvr161K/yr +20.1%1.7% conv.
nvr106K/yr -3.6%0.3% conv.
amcrest nvr32K/yr +8.2%1.3% conv.
reolink nvr 8 channel16K/yr +12.5%2.4% conv.
reolink nvr 16 channel15K/yr +9.1%1.7% conv.
poe nvr15K/yr -6.0%0.4% conv.
rln8-41011K/yr +32.1%2.9% conv.
reolink dvr12K/yr +5.1%1.7% conv.
reolink 16 channel nvr11K/yr +26.0%2.7% conv.
surveillance video recorders11K/yr +2.8%0.1% conv.

All search terms

Top nvr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REOLINK 8CH Network Video Recorder for Home Security Camera System Only Work with 16MP/12MP/4K/8MP/5MP/4MP REOLINK PoE IP Camera 24/7 Recording to Pre-Installed 2TB Hard Drive RLN8-410

REOLINK$253.154.4★2,255 rev

REOLINK 16CH Network Video Recorder for Home Security Camera System Only Work with 16MP/12MP/4K/8MP/5MP/4MP The Same Brand PoE IP Cam 24/7 Recording to Pre-Installed 4TB Hard Drive RLN16-410

REOLINK$354.764.3★1,122 rev

REOLINK RLN8-410 8CH Network Video Recorder for Home Security Camera System

REOLINK$182.004.4★2,255 rev

Amcrest NV4108E-A2 4K 8CH POE NVR (1080p/3MP/4MP/5MP/8MP) POE Network Video Recorder - Supports up to 8 x 8MP/4K IP Cameras 8-Channel Power Over Ethernet Supports up to 10TB HDD (Not Included)

Amcrest$157.974.2★1,135 rev

REOLINK 36CH Network Video Recorder for Home Security Camera System No PoE Port Requires Reolink PoE Switch Integrated O/I Alarm System Up to 48TB Storage No HDD Included RLN36

REOLINK$194.934.2★334 rev

Newest

by launch date

REOLINK RLN8-410 8CH Network Video Recorder for Home Security Camera System

REOLINK$182.002,255 rev

3mo ago

REOLINK RLN16-410-NHD 16CH PoE NVR for Home Security Camera System

REOLINK$258.101,122 rev

3mo ago

REOLINK Professional PoE NVR Supporting Up to 16MP & Up to 32TB Local Storage (HDD Not Included) Heat Map 24/7 Recording Multi-User Remote Access Outdoor & Indoor Surveillance RP-PN8

REOLINK$235.2216 rev

10mo ago

REOLINK Professional PoE NVR Supporting Up to 16MP & Up to 32TB Local Storage (HDD Not Included) Heat Map 24/7 Recording Multi-User Remote Access H.265 Outdoor & Indoor Surveillance RP-PN16

REOLINK$333.9916 rev

10mo ago

Home Hub Pro Centralized Control for up to 24 REOLINK Security Cameras

REOLINK$258.18340 rev

1y ago

What buyers say about nvr

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Very good quality cameras”

Software/Application9%

“Mobile app works great”

Image/Picture Clarity7%

“Picture quality is great”

Value For Money7%

“great price”

Assembly/Installation6%

“Its very easy to hook up with your instructions”

Durability6%

“It has worked fine for years”

Ease Of Use5%

“Easy to use”

Connectivity-Overall5%

“Everything works, connects easily”

Storage Capacity4%

“Tons of storage”

Functionality-Overall3%

“Easy to scroll through, configure cameras, name cameras, and review recorded video”

What buyers complain about

Connectivity-Overall13%

“except for one that lost connection”

Compatibility-Overall8%

“Ok fine, maybe this product has a compatibility issue because it is a European design”

Software/Application7%

“The desktop app cant do that”

Value For Money7%

“A bit expensive tho”

Recording Feature6%

“The product stopped recording after 1 month”

Quality-Overall6%

“Trash”

Durability4%

“one of our cameras quit working after 7 mos”

Motion Detection4%

“Also very choppy when motion is detected”

Assembly/Installation4%

“Terrible system hard to set up”

Image/Picture Clarity3%

“The image quality is very poor”

Top return reasons

Compatibility-Overall34%

Connectivity-Overall15%

Functionality-Overall12%

Value For Money7%

Camera Quality4%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Assembly/Installation3%

Recording Feature2%

Constant Reboot Or Restart2%

Common questions

Is nvr profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (40/100).
How competitive is the nvr niche?: 3 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nvr?: Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Software/Application. The return rate is 7.4% — above our launch gate.
When does demand for nvr peak?: Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the nvr niche?: Listings span $108.93–$876.57; the average listing price is $283.63 (sweet spot $15–$100). The average incumbent carries 1,005 reviews — the moat a new listing must climb.

nvr

nvr market data

Competition & brand share

Demand & seasonality

Top nvr search terms

Top nvr products on Amazon

Top sellers

Newest

Trending

What buyers say about nvr

What buyers love

What buyers complain about

Top return reasons

Common questions

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