Nvg

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

0.1%

Market size, estimated

$134Ka year

Peak month

October2.6× the quietest month

Top search term

nvg91K searches a year

Listings sell for $530.06 on average, from $35.37 to $4645.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $530.06 that is $0 to $53K a year per listing.

Average price

$530.06above the $15 to $100 sweet spot

Price range

$35.37–$4645.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$53K

Returns

7.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #741 within Binoculars & Scopes. It carries 123 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

96%

Out of stock, average day

10.9%

Average rank

#741in Binoculars & Scopes

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

123per listing

Listings tracked

23

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months