nuphy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great255.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$113.31avg listing price — sweet spot $15–$100
Price range
Good$12.55–$141.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 39K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nuphy is a $47K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nuphy market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $57K–$85K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #403
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 18.6%
- Avg brand age
- 25 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
0%
- nuphy76%
- BETAFPV24%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top nuphy search terms
- nuphy air7520K/yr
- air7513K/yr
- nuphy air 756K/yr
Top nuphy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nuphy Air75 V3 Hot Swappable Wireless Mechanical Keyboard 84 Keys 75% Custom Low Profile Keyboard with Knob RGB Backlit Gasket Mounted Support Bluetooth/2.4GHz/USB-C Black-Red Nano
nuphy$136.664.1★270 rev
nuphy Air75 V3 Low Profile Mechanical Keyboard 75% Custom Hot Swappable Wireless Keyboard with Gasket Mount RGB Backlit Multi-Device Bluetooth/2.4GHz/USB-C for Mac Windows White-Brown Nano Switch
nuphy$136.534.1★270 rev
NuPhy Air75 V3 Low Profile Mechanical Keyboard with knob 75% Custom Hot-Swap Wireless Keyboard with Gasket Mount RGB Backlit Multi-Device Bluetooth/2.4GHz/USB-C for Mac Windows Black-Blush nano switch
nuphy$141.424.1★270 rev
nuphy Air75 V2 Portable 75% Mechanical Keyboard Wireless Keyboard Supports Bluetooth/2.4G/USB-C RGB Gaming Keyboards Compatible with Windows/Mac OS/Linux Systems Grey-Gateron Brown Switch
nuphy$113.474.3★750 rev
BETAFPV Air75 Brushless Whoop Quadcopter Ultralight 1S 75mm Micro Whoop Drone with C03 FPV Camera G473 5IN1 Air Flight Controller ELRS Receiver 0802SE 23000KV Motors for FPV Racing Freestyle-ELRS
BETAFPV$118.524.2★120 rev
Newest
by launch date
BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Drone with Matrix G4 5IN1 II FC 0802 28000KV Brushless Motors 1614-3B Props C03 Camera Air II Canopy & Frame for Champion FPV Quad
BETAFPV$118.555 rev
BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix G4 5IN1 II FC 0802 22000KV Brushless Motors 1614-3B Propellers C03 Camera Air II Canopy & Frame FPV Freestyle
BETAFPV$114.781 rev
BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix 5IN1 II FC 0802 25000KV Motor 1614-3B Prop C03 Camera Air II Canopy & Frame for FPV Drone Indoor Outdoor Racing
BETAFPV$113.900 rev
nuphy Node75 Wireless Mechanical Keyboard 75% Hot Swappable Custom Low Profile Keyboard 84 Keys Computer Gaming Keyboards Supports Touch Gestures PBT Keycaps RGB Backlit Bluetooth/2.4GHz/USB-C
nuphy$94.6379 rev
nuphy Node75 Wireless Mechanical Keyboard 75% Hot Swappable Custom Low Profile Keyboard 84 Keys Ergonomic Gaming Keyboards Supports Touch Gestures PBT Keycaps RGB Backlit Bluetooth/2.4GHz/USB-C
nuphy$93.9479 rev
Trending
90-day click momentumBETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix 5IN1 II FC 0802 25000KV Motor 1614-3B Prop C03 Camera Air II Canopy & Frame for FPV Drone Indoor Outdoor Racing
BETAFPV$113.900.0★
BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Drone with Matrix G4 5IN1 II FC 0802 28000KV Brushless Motors 1614-3B Props C03 Camera Air II Canopy & Frame for Champion FPV Quad
BETAFPV$118.553.6★
BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix G4 5IN1 II FC 0802 22000KV Brushless Motors 1614-3B Propellers C03 Camera Air II Canopy & Frame FPV Freestyle
BETAFPV$114.785.0★
nuphy Halo75 V2 Mechancial Gaming Kyeboard 75% Wireless Hot Swappable Bluetooth Keyboard 83 Kyes RGB Backlit Keyboard Support Bluetooth/2.4GHz/USB-C (Pink Lemon (55gf))
nuphy$122.374.3★
nuphy Node75 Wireless Mechanical Keyboard 75% Hot Swappable Custom Low Profile Keyboard 84 Keys Computer Gaming Keyboards Supports Touch Gestures PBT Keycaps RGB Backlit Bluetooth/2.4GHz/USB-C
nuphy$94.634.5★
What buyers say about nuphy
What buyers praise and complain about, mined from review topics.What buyers love
“Hardware is nice”
“Love the tactile feeling with great feedback and nice touch”
“Quality and sound were both excellent”
“So much fun”
“Clean looking”
“easy to use”
“It's lightweight”
“Battery life is great too”
“Flawless connection”
“Great starter drone at a great price”
What buyers complain about
“poor quality”
“I couldn't even enjoy it because in the first flight broke the esc of one motor”
“Neither one will consistently connect with the USB dongle”
“Underwhelming for the price”
“The issue is the responsiveness of the keys”
“However the dongle is pretty bad”
“This strongly indicates that I was sent a returned/open-box item instead of a brand-new product”
“the web app software can be a little finicky sometimes,”
“the only USB C port on this Nuphy keyboard has become EXTREMELY unreliable”
“the battery began to swell dangerously”
Top return reasons
Common questions
- Is nuphy profitable to sell on Amazon United States?
- The niche generates $47K/yr across 24 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the nuphy niche?
- 2 brands and 6 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nuphy?
- Top complaints mined from reviews: Quality-Overall, Durability, Connectivity-Overall. The return rate is 11.7% — above our launch gate.
- When does demand for nuphy peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the nuphy niche?
- Listings span $12.55–$141.42; the average listing price is $113.31 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.