Novawave
MaybeThe products selling today average only 3.3★. But an estimated 8.0% of orders come back, so Novawave is a Maybe.
- Flapen Score
- 60 / 100Top 3% of 8,347 Electronics niches · +17 vs the category median of 4360
- Market size
- $418K/yr286K searches / yr
- 90-day growth
- +50.5%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 52 sellers
Flapen Score
Novawave against its category
The dotted line is the Electronics average. Past it, Novawave is stronger. Inside it, weaker.
Market
The Novawave market on Amazon at a glance
Shoppers on Amazon United States searched for Novawave 286K times last year and spent an estimated $418K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- +50.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $418Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- wavemax69K searches a year
02 · Price
A sale here is worth $33.95.
Listings sell for $33.95 on average, from $18.29 to $83.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $33.95 that is $8K to $17K a year per listing.
- Average price
- $33.95inside the $15 to $100 sweet spot
- Price range
- $18.29–$83.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$17K
- Returns
- 8.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #121 within Antennas. It carries 3,336 reviews at 3.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 48%
- Out of stock, average day
- 13.7%
- Average rank
- #121in Antennas
- Average rating
- 3.29 starsAmazon United States average 4.42 stars
- Average reviews
- 3,336per listing
- Listings tracked
- 33
04 · Newcomers
14 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Novawave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
52
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
15%
- Brand 129%
- Brand 229%
- Brand 311%
- Brand 48%
- Brand 54%
- Brand 64%
- Open — no brand owns it (13 brands, 15%)
Demand
Novawave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.3×
Search terms
Top Novawave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wavemax69K/yr
- mohu leaf antenna46K/yr
- wave max34K/yr
- wavemax tv antenna17K/yr
- mohu leaf35K/yr
- mohu leaf supreme pro15K/yr
- mohu antenna22K/yr
- mohu13K/yr
- mohu leaf amplified5K/yr
- leaf antenna7K/yr
Reviews and returns
What reviews say buyers love and hate about Novawave
We read the reviews and the return reasons for every product selling here.
“did not work as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Novawave questions
Answered from the same tracked data.









