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Northern Lights Backdrop

Fail

Shoppers spend an estimated $3K a year here, so Northern Lights Backdrop is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$3K/yr17K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
35%top-5 click share · 25 brands · 30 sellers

Flapen Score

Northern Lights Backdrop against its category

The dotted line is the Electronics average. Past it, Northern Lights Backdrop is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Northern Lights Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Northern Lights Backdrop 17K times last year and spent an estimated $3K. The top 5 brands take 51% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
1.2%
Market size, estimated
$3Ka year
Peak month
June3.6× the quietest month
Top search term
northern lights backdrop6K searches a year

02 · Price

A sale here is worth $13.90.

Listings sell for $13.90 on average, from $7.85 to $34.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $13.90 that is $0 to $1K a year per listing.

Average price
$13.90under the $15 to $100 sweet spot
Price range
$7.85–$34.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #9,221 within Lighting & Studio. It carries 100 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
6.5%
Average rank
#9,221in Lighting & Studio
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
100per listing
Listings tracked
37

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Northern Lights Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

30

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

35%

Top 20: 79%

Open market

44%

  • Brand 116%
  • Brand 216%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Northern Lights Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Northern Lights Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • northern lights backdrop6K/yr
  • northern lights tapestry6K/yr
  • northern lights decorations4K/yr
  • alaska backdrop1K/yr

Reviews and returns

What reviews say buyers love and hate about Northern Lights Backdrop

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
4.3%of orders come back
“Not like the picture”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Northern Lights Backdrop questions

Answered from the same tracked data.