Is nook profitable to sell on Amazon United States?

The niche generates $242K/yr across 4 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Skip it (33/100).

How competitive is the nook niche?

3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nook?

Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 7.1% — above our launch gate.

When does demand for nook peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the nook niche?

Listings span $45.19–$144.21; the average listing price is $94.53 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.

nook

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great173.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$94.53

avg listing price — sweet spot $15–$100

Price range

Good$45.19–$144.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$242K

$242K/yr · 457K searches

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Returns

Bad7.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, nook is a $242K/yr Amazon United States market (457K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nook market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $189K–$236K; units × avg price
Conversion rate: 0.6%
Avg BSR: #77
Page quality: 0%
Prime: 75%
Sponsored: 0%
Out of stock: 16.5%
Avg brand age: 22 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Nook71%
Barnes & Noble22%
HNVHNV7%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -7.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top nook search terms

nook214K/yr -7.8%0.1% conv.
nook reader140K/yr -39.9%0.4% conv.
nook tablet55K/yr +82.3%0.4% conv.
nook ereader15K/yr +33.3%0.3% conv.
barnes and noble nook12K/yr -10.4%0.3% conv.
nook reader tablet9K/yr -2.0%0.5% conv.
barnes and noble nook reader4K/yr +12.2%0.8% conv.
barnes and noble nook tablet4K/yr -9.6%0.6% conv.
nook e reader3K/yr -17.2%0.4% conv.
nook e-readers2K/yr +31.6%1.2% conv.

All search terms

Top nook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barnes & Noble NOOK GlowLight 4 Plus eReader 7.8-inch 32GB BNRV1300 Waterproof (Renewed) Black

Nook$99.983.8★115 rev

Barnes & Noble Barnes and Noble Nook Glowlight 4 eReader 6 32GB BNRV1100 Black (Renewed)

Barnes & Noble$88.754.5★240 rev

HNVHNV Android Tablet 7 Inch Tablet E-Reader 6GB RAM 32GB ROM 1TB Expansion Quad-core Processor Dual Camera WiFi Bluetooth Parental Control (Pink)

HNVHNV$45.194.0★219 rev

Barnes & Noble Nook Glowlight 4 eReader | 6 Touchscreen | 32GB | Black | BNRV1100

Barnes & Noble$144.213.8★119 rev

Newest

by launch date

HNVHNV Android Tablet 7 Inch Tablet E-Reader 6GB RAM 32GB ROM 1TB Expansion Quad-core Processor Dual Camera WiFi Bluetooth Parental Control (Pink)

HNVHNV$45.19219 rev

1y ago

Barnes & Noble NOOK GlowLight 4 Plus eReader 7.8-inch 32GB BNRV1300 Waterproof (Renewed) Black

Nook$99.98115 rev

1y ago

Barnes & Noble Nook Glowlight 4 eReader | 6 Touchscreen | 32GB | Black | BNRV1100

Barnes & Noble$144.21119 rev

3y ago

Barnes & Noble Barnes and Noble Nook Glowlight 4 eReader 6 32GB BNRV1100 Black (Renewed)

Barnes & Noble$88.75240 rev

4y ago

What buyers say about nook

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Good product for price”

Quality-Overall13%

“no complaints”

Ease Of Use11%

“Easy to use”

Size-Overall11%

“Nice and small”

Weight Light5%

“Super light weight tablet”

Advertised Vs Actual Product4%

“does what I need it to do”

Functionality-Overall4%

“After restarting it when it starts acting up it seems to do fine”

Display Colors3%

“You can of course change it to reading mode so its black and white and good for your eyes”

Storage Capacity3%

“Can add lots of books so you have them all in one place”

Display Resolution2%

“This HNVHNV tablet is a neat item, very good build quality with excellent screen and display”

What buyers complain about

Charging17%

“I charged it for a few hours, nothing”

Durability9%

“Died at 1 year”

Functionality-Overall9%

“Did not work”

Connectivity-Overall7%

“it wont connect at all”

Software/Application7%

“But the overall software experience is lackluster”

Constant Reboot Or Restart5%

“This tablet runs incredibly slow and constantly crashes”

Advertised Vs Actual Product5%

“False advertisement”

Product Condition5%

“Not a new product”

Assembly/Installation5%

“Hardly had it set up and it crashed”

Size-Overall3%

“Small”

Top return reasons

Functionality-Overall16%

Size-Overall16%

Computation Performance10%

Connectivity-Overall8%

Advertised Vs Actual Product7%

Charging6%

Software/Application5%

Touch Screen5%

Defective Material/Parts3%

Touch/Button Controls3%

Common questions

Is nook profitable to sell on Amazon United States?: The niche generates $242K/yr across 4 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Skip it (33/100).
How competitive is the nook niche?: 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nook?: Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 7.1% — above our launch gate.
When does demand for nook peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the nook niche?: Listings span $45.19–$144.21; the average listing price is $94.53 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.