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Noise Reduction Earbuds

Fail

The top 5 brands take 97% of clicks, so Noise Reduction Earbuds is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$1.6M/yr772K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
52%top-5 click share · 7 brands · 63 sellers

Flapen Score

Noise Reduction Earbuds against its category

The dotted line is the Electronics average. Past it, Noise Reduction Earbuds is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noise Reduction Earbuds market on Amazon at a glance

Shoppers on Amazon United States searched for Noise Reduction Earbuds 772K times last year and spent an estimated $1.6M. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
2.9%
Market size, estimated
$1.6Ma year
Peak month
April4.7× the quietest month
Top search term
soundcore sport x20111K searches a year

02 · Price

A sale here is worth $69.63.

Listings sell for $69.63 on average, from $25.24 to $310.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $69.63 that is $87K to $104K a year per listing.

Average price
$69.63inside the $15 to $100 sweet spot
Price range
$25.24–$310.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$87K–$104K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #494 within Headphones & Earbuds. It carries 13,333 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
8.4%
Average rank
#494in Headphones & Earbuds
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
13,333per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Noise Reduction Earbuds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

63

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

1%

  • Brand 150%
  • Brand 217%
  • Brand 314%
  • Brand 412%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Noise Reduction Earbuds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.7×

Search terms

Top Noise Reduction Earbuds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soundcore sport x20111K/yr
  • jabra elite 8 active107K/yr
  • jbl endurance peak 3111K/yr
  • jabra elite 8 active gen 282K/yr
  • jlab go air sport49K/yr
  • sports ear bud52K/yr
  • jlab go sport23K/yr
  • soundcore x2026K/yr
  • soundcore sport x1020K/yr
  • fitness earbuds25K/yr

Reviews and returns

What reviews say buyers love and hate about Noise Reduction Earbuds

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Audio Quality”
11%of negative reviews mention “Charging”
3.9%of orders come back
“Doesn't charge”
A buyer, on “Charging”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Noise Reduction Earbuds questions

Answered from the same tracked data.