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Nixplay Digital Photo Frame

Fail

The top 5 products take 100% of clicks, so Nixplay Digital Photo Frame is a Fail.

Flapen Score
40
40 / 100
Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 43
Market size
$1.8M/yr176K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 15 sellers

Flapen Score

Nixplay Digital Photo Frame against its category

The dotted line is the Electronics average. Past it, Nixplay Digital Photo Frame is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nixplay Digital Photo Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Nixplay Digital Photo Frame 176K times last year and spent an estimated $1.8M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
7.2%
Market size, estimated
$1.8Ma year
Peak month
December5.3× the quietest month
Top search term
nixplay digital photo frame100K searches a year

02 · Price

A sale here is worth $138.00.

Listings sell for $138.00 on average, from $53.63 to $254.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $138.00 that is $173K to $207K a year per listing.

Average price
$138.00above the $15 to $100 sweet spot
Price range
$53.63–$254.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$173K–$207K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #47 within Lighting & Studio. It carries 11,354 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#47in Lighting & Studio
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
11,354per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nixplay Digital Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 226%

Demand

Nixplay Digital Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Nixplay Digital Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nixplay digital photo frame100K/yr
  • nixplay43K/yr
  • nixplay 10.1 inch smart digital picture frame13K/yr
  • nixplay frame6K/yr
  • digital picture frame nixplay4K/yr
  • nixplay digital picture frame5K/yr
  • nixplay digital frame4K/yr
  • nix play smart photo frame92/yr

Reviews and returns

What reviews say buyers love and hate about Nixplay Digital Photo Frame

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Connectivity-Overall”
4.9%of orders come back
“I had a problem with my Wi-Fi connection”
A buyer, on “Connectivity-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nixplay Digital Photo Frame questions

Answered from the same tracked data.