Is nixplay digital photo frame profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 4 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (40/100).

How competitive is the nixplay digital photo frame niche?

2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nixplay digital photo frame?

Top complaints mined from reviews: Connectivity-Overall, Value For Money, Storage Capacity. The return rate is 4.9%.

When does demand for nixplay digital photo frame peak?

Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the nixplay digital photo frame niche?

Listings span $53.63–$254.24; the average listing price is $138.00 (sweet spot $15–$100). The average incumbent carries 11,354 reviews — the moat a new listing must climb.

nixplay digital photo frame

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great$1.8M

$1.8M/yr · 176K searches

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$138.00

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Price range

Bad$53.63–$254.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad11,354.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, nixplay digital photo frame is a $1.8M/yr Amazon United States market (176K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

nixplay digital photo frame market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 7.2%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 9.9%
Avg brand age: 33 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Nixplay74%
ApoloSign26%

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — +9.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top nixplay digital photo frame search terms

nixplay digital photo frame100K/yr +16.1%5.6% conv.
nixplay43K/yr +12.0%3.7% conv.
nixplay 10.1 inch smart digital picture frame13K/yr +2.3%7.6% conv.
nixplay frame6K/yr -40.7%6.5% conv.
digital picture frame nixplay4K/yr +28.1%6.9% conv.
nixplay digital picture frame5K/yr -40.7%8.1% conv.
nixplay digital frame4K/yr -15.2%4.7% conv.
nix play smart photo frame92/yr +50.0%0.0% conv.

All search terms

Top nixplay digital photo frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nixplay Digital Picture Frame | 10.1 Stunning HD Touch Screen Display | Perfect Digital Picture Frame for Gifting | Auto-Rotation Feature Securely Share Photos/Videos via Email or App

Nixplay$118.484.5★21,397 rev

Digital Picture Frame Powered by Nixplay 10.1 Share Photos/Videos via Nixplay App or Email WiFi Digital Photo Frame with Easy Setup Support Alexa Free Cloud Storage Auto Rotate Gifts for Mom

ApoloSign$53.634.5★936 rev

Nixplay Digital Touch Screen Picture Frame with WiFi - 10.1 Photo Frame Connecting Families & Friends (Black/Silver)

Nixplay$125.654.3★1,687 rev

Nixplay Digital Touch Screen Picture Frame with WiFi - 15.6 Photo Frame Connecting Families & Friends (Black/White Matte)

Nixplay$254.244.5★21,397 rev

Newest

by launch date

Digital Picture Frame Powered by Nixplay 10.1 Share Photos/Videos via Nixplay App or Email WiFi Digital Photo Frame with Easy Setup Support Alexa Free Cloud Storage Auto Rotate Gifts for Mom

ApoloSign$53.63936 rev

2y ago

Nixplay Digital Touch Screen Picture Frame with WiFi - 15.6 Photo Frame Connecting Families & Friends (Black/White Matte)

Nixplay$254.2421,397 rev

2y ago

Nixplay Digital Picture Frame | 10.1 Stunning HD Touch Screen Display | Perfect Digital Picture Frame for Gifting | Auto-Rotation Feature Securely Share Photos/Videos via Email or App

Nixplay$118.4821,397 rev

4y ago

Nixplay Digital Touch Screen Picture Frame with WiFi - 10.1 Photo Frame Connecting Families & Friends (Black/Silver)

Nixplay$125.651,687 rev

4y ago

What buyers say about nixplay digital photo frame

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“It is user-friendly”

Image/Picture Clarity16%

“The pictures are clear”

Software/Application13%

“Easy-to-use software”

Quality-Overall12%

“No complaints”

Value For Money6%

“Well worth it”

Display Resolution5%

“Great digital picture frame to display hundreds of pictures”

Fun/Entertainment Experience4%

“all the fun experiences weve had as a family”

Connectivity-Overall3%

“Great Way to Stay Connected”

Durability3%

“used for years without a problem”

Size-Overall3%

“We were very pleased with our order—the size”

What buyers complain about

Connectivity-Overall23%

“I had a problem with my Wi-Fi connection”

Value For Money16%

“the subscription isn't much better than the free”

Storage Capacity7%

“not happy with storage limitations”

Software/Application7%

“App does not work at all”

Durability6%

“2 of the 3 frames died in their second year”

Image/Picture Clarity6%

“EXTREMELY limited on the photos that can be uploaded”

Assembly/Installation6%

“tried to setup it didn't work”

Weight Heavy6%

“So far a paper weight”

Functionality-Overall4%

“Does not work - nothing”

Display Frame Per Seconds3%

“After having this frame for just over a year it has become a big disappointment”

Top return reasons

Size-Overall25%

Value For Money12%

Connectivity-Overall11%

Advertised Vs Actual Product9%

Functionality-Overall9%

Assembly/Installation6%

Compatibility-Overall3%

Software/Application3%

Storage Capacity3%

Constant Reboot Or Restart2%

Common questions

Is nixplay digital photo frame profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 4 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (40/100).
How competitive is the nixplay digital photo frame niche?: 2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nixplay digital photo frame?: Top complaints mined from reviews: Connectivity-Overall, Value For Money, Storage Capacity. The return rate is 4.9%.
When does demand for nixplay digital photo frame peak?: Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the nixplay digital photo frame niche?: Listings span $53.63–$254.24; the average listing price is $138.00 (sweet spot $15–$100). The average incumbent carries 11,354 reviews — the moat a new listing must climb.