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Nikon Lens

Fail

Prices span $9.53–$2015.58, mostly outside the sweet spot, so Nikon Lens is a Fail.

Flapen Score
48
48 / 100
Top 28% of 8,347 Electronics niches · +5 vs the category median of 43
Market size
$391K/yr217K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
31%top-5 click share · 21 brands · 209 sellers

Flapen Score

Nikon Lens against its category

The dotted line is the Electronics average. Past it, Nikon Lens is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nikon Lens market on Amazon at a glance

Shoppers on Amazon United States searched for Nikon Lens 217K times last year and spent an estimated $391K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $391K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
0.6%
Market size, estimated
$391Ka year
Peak month
December2.1× the quietest month
Top search term
nikon camera lens25K searches a year

02 · Price

A sale here is worth $282.02.

Listings sell for $282.02 on average, from $9.53 to $2015.58. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $282.02 that is $0 to $28K a year per listing.

Average price
$282.02above the $15 to $100 sweet spot
Price range
$9.53–$2015.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$28K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #566 within Lenses. It carries 1,201 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
74%
Out of stock, average day
3.5%
Average rank
#566in Lenses
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,201per listing
Listings tracked
61

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Nikon Lens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

209

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

15%

  • Brand 146%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (15 brands, 15%)

Demand

Nikon Lens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nikon Lens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nikon camera lens25K/yr
  • nikon d3400 lenses18K/yr
  • nikon telephoto lens17K/yr
  • nikon d3100 lenses16K/yr
  • nikon d3500 lens16K/yr
  • nikon d3200 lens17K/yr
  • nikon d3200 lenses12K/yr
  • nikon d7500 lenses11K/yr
  • nikon camera lenses11K/yr
  • nikon d3300 lens11K/yr

Reviews and returns

What reviews say buyers love and hate about Nikon Lens

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Lenses”
22%of negative reviews mention “Lenses”
4.5%of orders come back
“There is a very small scratch in the lens”
A buyer, on “Lenses”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nikon Lens questions

Answered from the same tracked data.