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Nikon 50mm 1.8

Fail

The top 5 brands take 100% of clicks, so Nikon 50mm 1.8 is a Fail.

Flapen Score
21
21 / 100
Ranks 8,237 of 8,347 Electronics niches · −22 vs the category median of 43
Market size
$109K/yr36K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
79%top-5 click share · 3 brands · 116 sellers

Flapen Score

Nikon 50mm 1.8 against its category

The dotted line is the Electronics average. Past it, Nikon 50mm 1.8 is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nikon 50mm 1.8 market on Amazon at a glance

Shoppers on Amazon United States searched for Nikon 50mm 1.8 36K times last year and spent an estimated $109K. All 3 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
1.1%
Market size, estimated
$109Ka year
Top search term
nikon 50mm 1.817K searches a year

02 · Price

A sale here is worth $267.48.

Listings sell for $267.48 on average, from $99.60 to $509.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $267.48 that is $0 to $27K a year per listing.

Average price
$267.48above the $15 to $100 sweet spot
Price range
$99.60–$509.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #464 within Lenses. It carries 1,750 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
69%
Out of stock, average day
6.6%
Average rank
#464in Lenses
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,750per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Nikon 50mm 1.8 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

116

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 211%
  • Brand 32%

Search terms

Top Nikon 50mm 1.8 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nikon 50mm 1.817K/yr
  • nikon 50mm8K/yr
  • nikon 50mm lens5K/yr
  • 50mm nikon lens3K/yr
  • nikkor 50mm 1.83K/yr

Reviews and returns

What reviews say buyers love and hate about Nikon 50mm 1.8

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Lenses”
33%of negative reviews mention “Lenses”
6.0%of orders come back
“This lens is GOATED”
A buyer, on “Lenses”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nikon 50mm 1.8 questions

Answered from the same tracked data.