Night Vision Goggles

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.7M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

1.0%

Market size, estimated

$12.7Ma year

Peak month

December3.9× the quietest month

Top search term

night vision goggles1.6M searches a year

Listings sell for $332.04 on average, from $16.61 to $4645.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $332.04 that is $83K to $166K a year per listing.

Average price

$332.04above the $15 to $100 sweet spot

Price range

$16.61–$4645.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

$83K–$166K

Returns

5.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #115 within Binoculars & Scopes. It carries 1,086 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

15.7%

Average rank

#115in Binoculars & Scopes

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,086per listing

Listings tracked

55

21 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

20Amazon's first-year sales bar

Average brand age

42 months