Nextgen Monocular

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

-40.1%

Conversion, latest week

2.4%

Market size, estimated

$27Ka year

Peak month

December5.7× the quietest month

Top search term

stargazing kit16K searches a year

Listings sell for $46.79 on average, from $7.79 to $87.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $46.79 that is $0 to $5K a year per listing.

Average price

$46.79inside the $15 to $100 sweet spot

Price range

$7.79–$87.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

5.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #80 within Binoculars & Scopes. It carries 2,028 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

19.2%

Average rank

#80in Binoculars & Scopes

Average rating

3.90 starsAmazon United States average 4.42 stars

Average reviews

2,028per listing

Listings tracked

22

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months