new zealand power adapter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$7.34–$33.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$477K$477K/yr · 231K searches
Review moat
Okay1,910.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, new zealand power adapter is a $477K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
new zealand power adapter market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $533K–$710K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.2%
- Avg brand age
- 49 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- TESSAN46%
- HANYCONY31%
- Ceptics14%
- Anker4%
- OREI3%
- kakahigh3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top new zealand power adapter search terms
- us to china plug adapter15K/yr
- type i plug adapter24K/yr
- us to australia plug adapter20K/yr
- australia plug adapter23K/yr
- china plug adapter11K/yr
- new zealand power adapter28K/yr
- australia travel adapter11K/yr
- type 1 adapter8K/yr
- type 1 plug adapter9K/yr
- china power adapter7K/yr
Top new zealand power adapter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TESSAN Australia Plug Adapter New Zealand Power Adapter with 4 Outlets 3 USB Charging Ports (1 USB C PD 20W) Type I Travel Plug for US to New Zealand China Argentina Fiji AU 2 Pack
TESSAN$25.014.7★367 rev
HANYCONY US to Australia New Zealand Power Plug Adapter Type I Adapter Plug 2 Outlets 3 USB Ports(2 USB C) Australia Travel Plug Adapter for USA to Australian AU China Argentina Fiji Essentials
HANYCONY$9.904.7★636 rev
Ceptics Australia Power Plug Adapter 2 in 1 Type I Plug Adapter US to Australia China New Zealand Power Adapter with Dual USA Inputs CE RoHS - 3 Pack
Ceptics$12.084.7★4,698 rev
Australia Plug Adapter 2 Pack HANYCONY New Zealand Power Adapter with 4 Outlets 4 USB (2 USB C) Type I Travel Adapter for US to Australian Argentina AU China Fiji Samoa Tonga Kiribati
HANYCONY$16.264.7★1,066 rev
TESSAN US to Australia Plug Adapter Type I Travel Adaptor
TESSAN$16.674.7★624 rev
Newest
by launch dateAustralia Plug Adapter 2 Pack HANYCONY New Zealand Power Adapter with 4 Outlets 4 USB (2 USB C) Type I Travel Adapter for US to Australian Argentina AU China Fiji Samoa Tonga Kiribati
HANYCONY$16.261,066 rev
Anker Nano Travel Adapter 5-Port Power Adapter with 1 2-Pin AC 2 USB A 2 USB C for 20W Smart Temperature Control Works in 200+ Countries Not a Voltage Converter Travel Essentials (1-Pack)
Anker$22.543,439 rev
US to Australia Plug Adapter New Zealand Power Adapter Type I Plug Adapter with 4 Outlets 4 USB Ports(2 USB C) for USA to Australia AU China Argentina Fiji Cruise Travel Adapter Must Haves
HANYCONY$7.34127 rev
2 Pack US to Australia Power Plug Adapter New Zealand Power Adapter with 4 Outlets 4 USB Ports(2 USB C) Type I Plug Adapter for USA to Australian AU China Argentina Fiji Cruise Travel Essentials
HANYCONY$12.21151 rev
Australia Power Plug Adapter 4FT AU Power Strip
kakahigh$16.891,126 rev
Trending
90-day click momentumAustralia Plug Adapter 2 Pack HANYCONY New Zealand Power Adapter with 4 Outlets 4 USB (2 USB C) Type I Travel Adapter for US to Australian Argentina AU China Fiji Samoa Tonga Kiribati
HANYCONY$16.264.7★
TESSAN Universal Travel Adapter 28W International Power Adapter with 3 USB C 2 USB A Charging Ports Worldwide Plug Adaptor for US to European UK Italy Ireland New Zealand (Type C G A I)
TESSAN$21.254.7★
Anker Nano Travel Adapter 5-Port Power Adapter with 1 2-Pin AC 2 USB A 2 USB C for 20W Smart Temperature Control Works in 200+ Countries Not a Voltage Converter Travel Essentials (1-Pack)
Anker$22.544.6★
Ceptics 35W Universal Travel Adapter Kit 2 USA sockets USB-A USBC 1x PD 35W USB-C and USBC Cable Surge Protected Plugs for EU UK China AU Japan - for Laptop Phone Camera-ETL Tested
Ceptics$33.084.5★
Australia Power Plug Adapter 4FT AU Power Strip
kakahigh$16.894.6★
What buyers say about new zealand power adapter
What buyers praise and complain about, mined from review topics.What buyers love
“Great for traveling”
“Fast charging, works great”
“Excellent product”
“As Advertised”
“is a GREAT power plug adapter”
“easier to use”
“Compact for travel”
“Good price”
“It's effective”
“Good size”
What buyers complain about
“not serious charging”
“Broke after 2 uses”
“are not solid enough to make a good contact with the socket”
“it was not compatible in the Asia countries I visited”
“Not high quality as I thought”
“Fit Can Be Hit or Miss”
“not entirely functional”
“I don't know if this was missed in product description or not”
“This is a mess for someone who travels a lot”
“it loses connectivity”
Top return reasons
Common questions
- Is new zealand power adapter profitable to sell on Amazon United States?
- The niche generates $477K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the new zealand power adapter niche?
- 6 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in new zealand power adapter?
- Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 2.0%.
- When does demand for new zealand power adapter peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the new zealand power adapter niche?
- Listings span $7.34–$33.08; the average listing price is $17.76 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.