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New Zealand Power Adapter

Fail

The top 5 brands take 97% of clicks, so New Zealand Power Adapter is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$477K/yr231K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
78%top-5 click share · 6 brands · 16 sellers

Flapen Score

New Zealand Power Adapter against its category

The dotted line is the Electronics average. Past it, New Zealand Power Adapter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Zealand Power Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for New Zealand Power Adapter 231K times last year and spent an estimated $477K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $477K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
11.6%
Market size, estimated
$477Ka year
Peak month
December1.8× the quietest month
Top search term
us to china plug adapter15K searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $7.34 to $33.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $17.76 that is $36K to $44K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$7.34–$33.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$36K–$44K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #55 within Power Accessories. It carries 1,910 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#55in Power Accessories
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,910per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top New Zealand Power Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 231%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

New Zealand Power Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top New Zealand Power Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • us to china plug adapter15K/yr
  • type i plug adapter24K/yr
  • us to australia plug adapter20K/yr
  • australia plug adapter23K/yr
  • china plug adapter11K/yr
  • new zealand power adapter28K/yr
  • australia travel adapter11K/yr
  • type 1 adapter8K/yr
  • type 1 plug adapter9K/yr
  • china power adapter7K/yr

Reviews and returns

What reviews say buyers love and hate about New Zealand Power Adapter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Portability”
16%of negative reviews mention “Charging”
2.0%of orders come back
“not serious charging”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common New Zealand Power Adapter questions

Answered from the same tracked data.