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New Macbook Charger

Fail

Shoppers spend an estimated $53K a year here, so New Macbook Charger is a Fail.

Flapen Score
48
48 / 100
Top 28% of 8,347 Electronics niches · +5 vs the category median of 43
Market size
$53K/yr16K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
68%top-5 click share · 12 brands · 20 sellers

Flapen Score

New Macbook Charger against its category

The dotted line is the Electronics average. Past it, New Macbook Charger is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Macbook Charger market on Amazon at a glance

Shoppers on Amazon United States searched for New Macbook Charger 16K times last year and spent an estimated $53K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
12.6%
Market size, estimated
$53Ka year
Top search term
new macbook charger5K searches a year

02 · Price

A sale here is worth $26.95.

Listings sell for $26.95 on average, from $18.48 to $38.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.95 that is $3K to $7K a year per listing.

Average price
$26.95inside the $15 to $100 sweet spot
Price range
$18.48–$38.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #147 within Chargers & Adapters. It carries 2,539 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#147in Chargers & Adapters
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
2,539per listing
Listings tracked
16

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top New Macbook Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

20

Top-5 brand share

71%

Top 20: 85%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Brand 133%
  • Brand 220%
  • Brand 315%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 14%)

Demand

New Macbook Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Black Friday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top New Macbook Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new macbook charger5K/yr
  • macbook pro 2023 charger4K/yr
  • 2023 macbook pro charger2K/yr
  • macbook pro 2024 charger3K/yr
  • 2024 macbook pro charger2K/yr

Reviews and returns

What reviews say buyers love and hate about New Macbook Charger

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Charging”
29%of negative reviews mention “Durability”
3.6%of orders come back
“Bad durability”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common New Macbook Charger questions

Answered from the same tracked data.