new balance backpack
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$47.67avg listing price — sweet spot $15–$100
Price range
Great$9.00–$105.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,507.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 136K searches
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, new balance backpack is a $75K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
new balance backpack market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $72K–$95K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.0%
- Avg brand age
- 41 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
54
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
9%
- The North Face68%
- WATERFLY9%
- Amazon Basics5%
- Osprey4%
- Carhartt3%
- Pritent3%
- Open — no brand owns it (4 brands, 9%)
Demand
Weekly Amazon search volume, last 47 weeks — +21.7% search growth over the last 90 days.Top new balance backpack search terms
- north face vault backpack17K/yr
- mens day bag14K/yr
- 22l backpack11K/yr
- day bags for women14K/yr
- 20l backpack for men12K/yr
- backpack 25l8K/yr
- 14l backpack7K/yr
- north face vault9K/yr
- 25 l backpack6K/yr
- 18 liter backpack6K/yr
Top new balance backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment TNF Black-NPF One Size
The North Face$63.564.7★4,216 rev
The North Face Womens Vault Everyday Laptop Backpack TNF Black One Size
The North Face$59.384.6★3,129 rev
WATERFLY Crossbody Sling Backpack Sling Bag Travel Hiking Chest Bag Daypack (Black)
WATERFLY$22.244.5★47,757 rev
The North Face Womens Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Spacious Main Compartment Pink Salt One Size
The North Face$62.424.7★521 rev
The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Shady Blue/TNF White-NPF One Size
The North Face$56.344.7★4,216 rev
Newest
by launch date
The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Space/TNF Black One Size
The North Face$53.184,216 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$21.212,754 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.302,754 rev
The North Face Womens Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Spacious Main Compartment Pink Salt One Size
The North Face$62.42521 rev
Wotony Military Tactical Backpack for Men Waterproof Daypack 3 Day Assault Pack Molle Bag with Water Bottle Holder (Black 25L)
Wotony$26.121,186 rev
Trending
90-day click momentumAmazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.304.7★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$21.214.7★
The North Face Womens Recon Everyday Laptop Backpack TNF White Metallic Mlange/Mid Grey One Size
The North Face$105.274.6★
The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Space/TNF Black One Size
The North Face$53.184.7★
The North Face Womens Vault Everyday Laptop Backpack TNF Black One Size
The North Face$59.384.6★
What buyers say about new balance backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Size is very accurate in a good way”
“Amazing value”
“The material feels durable”
“Good storage capacity”
“Sturdy, comfortable”
“easy to carry bag”
“This is a great lightweight”
“As advertised”
“Plenty of space”
What buyers complain about
“It's small”
“the strap is not easy to adjust”
“I dont know about it's durability at this point”
“To expensive for what it is”
“Cheaply made”
“NOT WATERPROOF”
“The zippers are a problem”
“Unfortunately the inside pocket ripped after a couple of uses”
“very inconvenient to actually use”
“Poorly designed”
Top return reasons
Common questions
- Is new balance backpack profitable to sell on Amazon United States?
- The niche generates $75K/yr across 27 tracked products. 90-day search growth is +21.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the new balance backpack niche?
- 10 brands and 54 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in new balance backpack?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 6.8% — above our launch gate.
- What does it cost to enter the new balance backpack niche?
- Listings span $9.00–$105.27; the average listing price is $47.67 (sweet spot $15–$100). The average incumbent carries 7,507 reviews — the moat a new listing must climb.