New Balance Backpack
FailBuyers convert on only 1.2% of searches, so New Balance Backpack is a Fail.
- Flapen Score
- 37 / 100Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 4337
- Market size
- $75K/yr136K searches / yr
- 90-day growth
- +21.7%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 54 sellers
Flapen Score
New Balance Backpack against its category
The dotted line is the Electronics average. Past it, New Balance Backpack is stronger. Inside it, weaker.
Market
The New Balance Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for New Balance Backpack 136K times last year and spent an estimated $75K. The top 5 brands take 89% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +21.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $75Ka year
- Top search term
- north face vault backpack17K searches a year
02 · Price
A sale here is worth $47.67.
Listings sell for $47.67 on average, from $9.00 to $105.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $47.67 that is $5K to $12K a year per listing.
- Average price
- $47.67inside the $15 to $100 sweet spot
- Price range
- $9.00–$105.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 6.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #153 within Bags, Cases & Sleeves. It carries 7,507 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #153in Bags, Cases & Sleeves
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 7,507per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top New Balance Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment TNF Black-NPF One Size
- Price
- $63.56
- Rating
- 4.7/5
- Reviews
- 4,216
- Age
- 2y ago

The North Face Womens Vault Everyday Laptop Backpack TNF Black One Size
- Price
- $59.38
- Rating
- 4.6/5
- Reviews
- 3,129
- Age
- 6y ago

WATERFLY Crossbody Sling Backpack Sling Bag Travel Hiking Chest Bag Daypack (Black)
- Price
- $22.24
- Rating
- 4.5/5
- Reviews
- 47,757
- Age
- 7y ago

The North Face Womens Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Spacious Main Compartment Pink Salt One Size
- Price
- $62.42
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 1y ago

The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Shady Blue/TNF White-NPF One Size
- Price
- $56.34
- Rating
- 4.7/5
- Reviews
- 4,216
- Age
- 2y ago
Trending
estimated 90-day click momentum
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $24.30
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $21.21
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

The North Face Womens Recon Everyday Laptop Backpack TNF White Metallic Mlange/Mid Grey One Size
- Price
- $105.27
- Rating
- 4.6/5
- Reviews
- 1,040
- Age
- 5y ago

The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Space/TNF Black One Size
- Price
- $53.18
- Rating
- 4.7/5
- Reviews
- 4,216
- Age
- 1y ago

The North Face Womens Vault Everyday Laptop Backpack TNF Black One Size
- Price
- $59.38
- Rating
- 4.6/5
- Reviews
- 3,129
- Age
- 6y ago
Newest
by launch date
The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Space/TNF Black One Size
- Price
- $53.18
- Rating
- 4.7/5
- Reviews
- 4,216
- Age
- 1y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $21.21
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $24.30
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

The North Face Womens Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Spacious Main Compartment Pink Salt One Size
- Price
- $62.42
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 1y ago

Wotony Military Tactical Backpack for Men Waterproof Daypack 3 Day Assault Pack Molle Bag with Water Bottle Holder (Black 25L)
- Price
- $26.12
- Rating
- 4.7/5
- Reviews
- 1,186
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
54
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 88%
Open market
9%
- The North Face68%
- WATERFLY9%
- Amazon Basics5%
- Osprey4%
- Carhartt3%
- Pritent3%
- Open — no brand owns it (4 brands, 9%)
Demand
New Balance Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5× · 11 of 12 months tracked
Search terms
Top New Balance Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- north face vault backpack17K/yr
- mens day bag14K/yr
- 22l backpack11K/yr
- day bags for women14K/yr
- 20l backpack for men12K/yr
- backpack 25l8K/yr
- 14l backpack7K/yr
- north face vault9K/yr
- 25 l backpack6K/yr
- 18 liter backpack6K/yr
Reviews and returns
What reviews say buyers love and hate about New Balance Backpack
We read the reviews and the return reasons for every product selling here.
“It's small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common New Balance Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









