Nest Security System

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

0.5%

Market size, estimated

$58Ka year

Peak month

August24.9× the quietest month

Top search term

google security system10K searches a year

Listings sell for $125.57 on average, from $11.87 to $376.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $125.57 that is $0 to $13K a year per listing.

Average price

$125.57above the $15 to $100 sweet spot

Price range

$11.87–$376.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

5.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #408 within Security & Surveillance. It carries 2,303 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#408in Security & Surveillance

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

2,303per listing

Listings tracked

63

21 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

14Amazon's first-year sales bar

Average brand age

43 months