Neckband Bluetooth Headphones

Shoppers searched for this 921K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

921K

Growth, 90 days vs prior 90

+17.9%

Conversion, latest week

4.1%

Market size, estimated

$1.5Ma year

Peak month

November2.7× the quietest month

Top search term

beats flex281K searches a year

Listings sell for $40.04 on average, from $24.69 to $83.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $40.04 that is $120K to $160K a year per listing.

Average price

$40.04inside the $15 to $100 sweet spot

Price range

$24.69–$83.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$120K–$160K

Returns

4.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #269 within Headphones & Earbuds. It carries 15,877 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

93%

Out of stock, average day

3.9%

Average rank

#269in Headphones & Earbuds

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

15,877per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months