nd100000
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Great$90.78avg listing price — sweet spot $15–$100
Review moat
Good816.93avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.6%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$14.00–$253.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$44K$44K/yr · 10K searches
According to Flapen's Amazon United States niche tracking, nd100000 is a $44K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
nd100000 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $23K–$45K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 6.3%
- Avg brand age
- 73 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
4%
- K&F CONCEPT81%
- PolarPro5%
- NEEWER4%
- NiSi3%
- Celestron2%
- SSE2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.6% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top nd100000 search terms
- 95mm nd filter7K/yr
- 67mm solar eclipse filter215/yr
- 67mm solar filter482/yr
- 95mm solar filter322/yr
- 58mm solar filter370/yr
- 95 mm solar filter155/yr
- solar nd filter176/yr
- nd100000212/yr
- 95mm solar eclipse filter164/yr
- solar filter 95mm137/yr
Top nd100000 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT 95mm Variable Fader ND2-ND32 ND Filter and CPL Circular Polarizing Filter 2 in 1 for Camera Lens No X Spot Waterproof Scratch Resistant (Nano-X Series)
K&F CONCEPT$119.444.6★1,984 rev
K&F CONCEPT 95mm Putter Variable ND Filter ND2-ND400 (1-9 Stops) 28 Multi-Layer Coatings Import AGC Glass Adjustable Neutral Density Filter for Camera Lens (Nano-X Series)
K&F CONCEPT$130.704.5★1,836 rev
K&F CONCEPT 95mm ND1000000(20 Stops) ND Lens Filter Neutral Density Camera Lens Filter with 28 Multi-Layer Coatings (Nano X Series)
K&F CONCEPT$55.934.7★595 rev
K&F CONCEPT 95mm UV/CPL/ND Lens Filter Kit (3 Pieces)-18 Multi-Layer Coatings UV Filter + Polarizer Filter + Neutral Density Filter (ND4) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)
K&F CONCEPT$53.854.7★1,918 rev
K&F CONCEPT 95mm ND100000(16.6 Stops) ND Lens Filter Neutral Density Lens Filter with 28 Multi-Layer Coatings (Nano X Series)
K&F CONCEPT$62.564.7★660 rev
Newest
by launch date
K&F CONCEPT 95mm ND4-64 (2-6 Stops) ND Lens Filter Variable & CPL Polarizers Filter 2-in-1 28 Multi-Coated Polarizing and Neutral Density for Camera Lens (Nano-X Series)
K&F CONCEPT$139.99824 rev
NEEWER 95mm UV CPL ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizing (CPL) + Neutral Density (ND4) Filter for 95mm Camera Lens
NEEWER$43.48619 rev
Camera Solar Filters Threaded (95mm)
Spectrum Telescope$109.771 rev
K&F CONCEPT 95mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
K&F CONCEPT$128.58698 rev
K&F CONCEPT 95mm UV/CPL/ND Lens Filter Kit (3 Pieces)-18 Multi-Layer Coatings UV Filter + Polarizer Filter + Neutral Density Filter (ND4) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)
K&F CONCEPT$53.851,918 rev
Trending
90-day click momentumK&F CONCEPT 95mm ND4-64 (2-6 Stops) ND Lens Filter Variable & CPL Polarizers Filter 2-in-1 28 Multi-Coated Polarizing and Neutral Density for Camera Lens (Nano-X Series)
K&F CONCEPT$139.994.7★
Camera Solar Filters Threaded (95mm)
Spectrum Telescope$109.775.0★
K&F CONCEPT 58mm Variable ND Camera Lens Filter ND2-ND400 (1-9 Stops) + Filter Cap + Cleaning Cloth 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim for Camera Lenses(K-Series)
K&F CONCEPT$22.204.6★
K&F CONCEPT 58mm ND100000(16.6 Stops) ND Filter Neutral Density Filter for Camera Lens with 18 Multi-Layer Coatings (K Series)
K&F CONCEPT$14.004.5★
K&F CONCEPT 95mm Magnetic CPL+ND8+ND64+Magnetic Basic Ring+Lens Cap Camera Lens Filters Kit (5 Pack) -Optical Glass Polarizing Neutral Density Filters Kit with 28 Multi-Layer Coated (Nano-X Series)
K&F CONCEPT$158.354.6★
What buyers say about nd100000
What buyers praise and complain about, mined from review topics.What buyers love
“Great lens protection”
“Totally worth it”
“Does what it's supposed to do”
“Excellent quality”
“Good for brighter environments”
“fits my Sony 200-600mm”
“This ND + CPL filter worked great in sunny Florida swampy/marsh areas”
“My images come out clean though this filter”
“Does not affect image quality”
“No harmful reflections”
What buyers complain about
“I used it on my canon R5 with the lenses 28-70mm f2.0 there was some color shifting”
“BullSh!t product”
“This is especially frustrating because this filter is not cheap”
“Color shifting”
“The filter doesn't impact color quality so far from what I've seen”
Top return reasons
Common questions
- Is nd100000 profitable to sell on Amazon United States?
- The niche generates $44K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +43.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the nd100000 niche?
- 9 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in nd100000?
- Top complaints mined from reviews: Lenses, Quality-Overall, Value For Money. The return rate is 4.7%.
- When does demand for nd100000 peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the nd100000 niche?
- Listings span $14.00–$253.93; the average listing price is $90.78 (sweet spot $15–$100). The average incumbent carries 817 reviews — the moat a new listing must climb.