Navy Blue Backdrop

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

+24.9%

Conversion, latest week

3.6%

Market size, estimated

$65Ka year

Peak month

May2.5× the quietest month

Top search term

navy blue backdrop29K searches a year

Listings sell for $24.63 on average, from $5.81 to $54.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.63 that is $0 to $2K a year per listing.

Average price

$24.63inside the $15 to $100 sweet spot

Price range

$5.81–$54.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #825 within Lighting & Studio. It carries 2,056 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#825in Lighting & Studio

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,056per listing

Listings tracked

55

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months