navionics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great130.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Avg price
Good$149.34avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$116K$116K/yr · 40K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$68.11–$208.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, navionics is a $116K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
navionics market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $75K–$112K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #3,966
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
112
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
0%
- Navionics84%
- C-MAP6%
- Garmin5%
- Humminbird4%
Demand
Weekly Amazon search volume, last 16 weeks — +42.8% search growth over the last 90 days.Top navionics search terms
- navionics platinum plus10K/yr
- navionics sd card for lowrance5K/yr
- navionics7K/yr
- navionics card3K/yr
- navionics chip for hummingbird4K/yr
- navionics sd card4K/yr
- garmin navionics3K/yr
- navionics chip for lowrance4K/yr
Top navionics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Navionics Platinum+ NPUS006R - U.S. South
Navionics$179.634.3★59 rev
Navionics Plus Regions South Marine and Lake Charts on SD/MSD
Navionics$134.724.5★296 rev
Garmin 010-C1370-30 Navionics+ - U.S. East
Navionics$120.874.3★31 rev
Navionics Garmin 010-C1370-40 U.S. East Platinum+ microSD/SD Card NPUS007R Black
Navionics$177.563.7★14 rev
Navionics Plus Regions North Lake Charts on SD/MSD Black
Navionics$126.154.4★191 rev
Newest
by launch date
Navionics Platinum+ NPUS012R - Canada East & Great Lakes
Navionics$206.819 rev
Navionics NAUS012R - Canada East & Great Lakes - Navionics+
Navionics$125.6018 rev
Garmin U.S. & Coastal Canada - Lakes Rivers and Coastal Marine Charts - Garmin Navionics+ | NSUS001L | microSD/SD and One-Year Subscription
Garmin$142.9011 rev
Garmin Nvus006r Navionics+ Vision+ U.s. South Microsd
Garmin$196.1618 rev
Humminbird LakeMaster Premium Southeast States V1 Map SD Card for Fish Finders
Humminbird$151.62714 rev
Trending
90-day click momentum
Humminbird Piranhamax 4 DI
Humminbird$164.454.6★
Navionics 010-C1370-30+ Naus007r U.s. East
Navionics$121.594.0★
Navionics Garmin 010-C1370-40 U.S. East Platinum+ microSD/SD Card NPUS007R Black
Navionics$177.563.7★
C-MAP Discover North America Lakes US/Canada Map Card for Marine GPS Navigation
C-MAP$121.463.8★
Navionics Plus Regions South Marine and Lake Charts on SD/MSD
Navionics$134.724.5★
What buyers say about navionics
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable”
“as advertised”
“He said its a clear picture”
“Worked well in my Hummingbird”
“Chip works fine otherwise”
“Works great in the Elite 9”
“Affordable, big screen, easy to use and works well”
“Nice quality and easy to use”
“Nice quality and easy to use”
What buyers complain about
“Did not work”
“Difficult to use”
“description is wrong”
“It does not even come close to a fit”
“If you just want a simple chip to put in your GPS do not buy”
Top return reasons
Common questions
- Is navionics profitable to sell on Amazon United States?
- The niche generates $116K/yr across 22 tracked products. 90-day search growth is +42.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the navionics niche?
- 4 brands and 112 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in navionics?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Advertised Vs Actual Product. The return rate is 4.3%.
- What does it cost to enter the navionics niche?
- Listings span $68.11–$208.01; the average listing price is $149.34 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.