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Navionics

Fail

The top 5 brands take 100% of clicks, so Navionics is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$116K/yr40K searches / yr
90-day growth
+42.8%search demand this quarter
Competition
53%top-5 click share · 4 brands · 112 sellers

Flapen Score

Navionics against its category

The dotted line is the Electronics average. Past it, Navionics is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navionics market on Amazon at a glance

Shoppers on Amazon United States searched for Navionics 40K times last year and spent an estimated $116K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+42.8%
Conversion, latest week
2.0%
Market size, estimated
$116Ka year
Top search term
navionics platinum plus10K searches a year

02 · Price

A sale here is worth $149.34.

Listings sell for $149.34 on average, from $68.11 to $208.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $149.34 that is $0 to $15K a year per listing.

Average price
$149.34above the $15 to $100 sweet spot
Price range
$68.11–$208.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,966 within Car & Vehicle Electronics. It carries 131 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#3,966in Car & Vehicle Electronics
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
131per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Navionics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

0%

  • Brand 184%
  • Brand 26%
  • Brand 35%
  • Brand 44%

Demand

Navionics search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Navionics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navionics platinum plus10K/yr
  • navionics sd card for lowrance5K/yr
  • navionics7K/yr
  • navionics card3K/yr
  • navionics chip for hummingbird4K/yr
  • navionics sd card4K/yr
  • garmin navionics3K/yr
  • navionics chip for lowrance4K/yr

Reviews and returns

What reviews say buyers love and hate about Navionics

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
33%of negative reviews mention “Functionality-Overall”
4.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Navionics questions

Answered from the same tracked data.