Is murs radio profitable to sell on Amazon United States?

The niche generates $100K/yr across 38 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).

How competitive is the murs radio niche?

6 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in murs radio?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 2.9%.

What does it cost to enter the murs radio niche?

Listings span $16.55–$257.11; the average listing price is $107.27 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.

murs radio

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$107.27

avg listing price — sweet spot $15–$100

Review moat

Good645.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Price range

Okay$16.55–$257.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Market size

Bad$100K

$100K/yr · 113K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, murs radio is a $100K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

murs radio market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $107K–$134K; units × avg price
Conversion rate: 0.8%
Avg BSR: #431
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.7%
Avg brand age: 50 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

Radioddity63%
Retevis21%
BTECH11%
BAOFENG2%
Dakota Alert2%
Motorola Solutions1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — +2.1% search growth over the last 90 days.

Open Trend

Top murs radio search terms

radioddity54K/yr +3.9%0.6% conv.
murs radio46K/yr +0.2%0.6% conv.
murs8K/yr +6.0%0.5% conv.
radioddity gmrs4K/yr -1.6%1.2% conv.
murs radio handheld2K/yr -23.7%0.0% conv.

All search terms

Top murs radio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Radioddity MU-5 MURS Radio License Free Two-Way Radio Rechargeable Display Sync for Industrial Business Retail

Radioddity$34.164.4★160 rev

BTECH MURS-V2 200 Fully Customizable Channels MURS Two-Way Radio. USB-C Charging IP54 Weatherproof Dual Band Scanning (VHF/UHF) FM Radio & NOAA Weather Broadcast Receiver

BTECH$57.744.0★72 rev

Retevis RT27V MURS Radios Walkie Talkies with Earpiece Long Range Rechargeable Low-Traffic Channel Durable Two Way Radios for Hunting Camping Farm2 Pack

Retevis$54.164.4★370 rev

Radioddity GM-30 Plus GMRS Handheld Radio 1000 Channels GPS Tracking

Radioddity$64.624.4★344 rev

Retevis RB17V MURS Handheld Radio Hunting Walkie Talkies Long Range with 4400mAh Rechargeable Battery License Free MURS Radio for Camping Hiking Skiing (2 Pack) (with Original Antenna)

Retevis$50.594.4★425 rev

Newest

by launch date

Radioddity GS-10B Pro Ham Radio Handheld 8W Dual Band with Real-Time Spectrum HF SSB CW Airband NOAA Receiver App Programming 999 CHs Includes SW & MW Donut ANTs Portable HT for POTA & Field Day

Radioddity$69.6410 rev

2mo ago

Radioddity CB-5000 CB Radio SSB NRC Mobile Transceiver for Trucker

Radioddity$186.8422 rev

2mo ago

Radioddity HF-010 Portable HF Antenna 10-Band 80m-6m Multiband Vertical Shortwave Antenna for Ham Radio & HF Transceivers Upgraded 304 Stainless Steel Connector with Tripod & Ground Spike for POTA

Radioddity$228.6929 rev

5mo ago

Radioddity GM-30 PRO GMRS Radio Long Range Handheld Radio with UHF/VHF/NOAA/FM/Airband Reception APP Wireless Programming 1.77 TFT Display Frequency Copy 1 000 Channels 2 Pack & 2 Speaker Mic

Radioddity$60.58166 rev

1y ago

Radioddity GM-30 PRO GMRS Radio Long Range Walkie Talkie with UHF/VHF/NOAA/FM/Airband Reception Support APP Wireless Programming 1.77 TFT Display Frequency Copy USB-C Charging 1 000 Channels

Radioddity$30.69166 rev

1y ago

What buyers say about murs radio

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Great value for the money”

Quality-Overall12%

“the quality is solid”

Ease Of Use9%

“Easy to program”

Signal Strength9%

“I received excellent signal reports back”

Efficiency4%

“Works great”

Audio Quality4%

“Audio is good”

Battery Life4%

“Battery life is great”

Size-Overall3%

“Nice compact size”

Software/Application2%

“Excellent eadio, easy to program”

Advertised Vs Actual Product2%

“Performed as advertised”

What buyers complain about

Quality-Overall6%

“Low quality”

Size-Overall5%

“This radio is small”

Functionality-Overall5%

“it would not work”

Charging5%

“the charger doesn't charge”

Range4%

“Range is not long”

Signal Strength4%

“Functional needs better antenna”

Ease Of Use4%

“Not an easy open and use unit, a body has to think and do a bit of work here”

Instructions/User Manual/Troubleshooting4%

“The manual is nearly useless”

Durability4%

“won't work for a whole day”

Advertised Vs Actual Product3%

“Not as advertised”

Top return reasons

Range20%

Functionality-Overall13%

Advertised Vs Actual Product8%

Charging6%

Compatibility-Overall5%

Defective Material/Parts5%