Is muffin fan profitable to sell on Amazon United States?

The niche generates $114K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (38/100).

How competitive is the muffin fan niche?

8 brands and 13 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in muffin fan?

Top complaints mined from reviews: Noise Level, Functionality-Overall, Size-Overall. The return rate is 3.4%.

When does demand for muffin fan peak?

Demand peaks in Feb–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the muffin fan niche?

Listings span $9.94–$139.07; the average listing price is $44.81 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.

muffin fan

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$44.81

avg listing price — sweet spot $15–$100

Price range

Good$9.94–$139.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Review moat

Okay2,124.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$114K

$114K/yr · 98K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, muffin fan is a $114K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jul. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

muffin fan market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $112K–$134K; units × avg price
Conversion rate: 2.6%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.5%
Avg brand age: 47 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

AC Infinity76%
Easy Cloud9%
HuseWming5%
SCCCF5%
Wathai2%
Nalle2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -12.4% search growth over the last 90 days.

Peak months: Feb, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top muffin fan search terms

cabinet fan22K/yr +15.5%2.0% conv.
cabinet fans for electronics10K/yr +40.5%2.4% conv.
axial fan10K/yr +18.1%0.0% conv.
cabinet cooling fan7K/yr +49.1%1.6% conv.
muffin fan9K/yr -4.4%1.4% conv.
electronic cooling fans15K/yr -79.3%0.8% conv.
electronics fan4K/yr +19.3%2.0% conv.
ac infinity airplate4K/yr -5.9%3.3% conv.
av cabinet cooling fan5K/yr -20.5%2.0% conv.
cabinet fans4K/yr +12.2%1.5% conv.

All search terms

Top muffin fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AC Infinity AIRPLATE S3 Quiet Cooling Fan System 6 with Speed Control for Home Theater AV Cabinets

AC Infinity$29.724.6★1,588 rev

AC Infinity MULTIFAN S7 Quiet Dual 120mm USB Fan UL-Certified for Receiver DVR PlayStation Xbox Computer Cabinet Cooling

AC Infinity$21.864.7★8,031 rev

AC Infinity AIRPLATE S5 Quiet Cooling Fan System 8 with Speed Control for Home Theater AV Cabinets

AC Infinity$34.634.7★1,410 rev

AC Infinity AIRPLATE T7 Quiet Cooling Fan System 12 with Thermostat Control for Home Theater AV Cabinets

AC Infinity$89.494.8★1,340 rev

Easy Cloud Computer Fan with AC Plug 120mm Variable Speed Axial Muffin PC Fan with Controller 120V 110V 220V Small 12V Case Cooling for PC Server Cabinet DVR TV Router Receiver Xbox Greenhouse

Easy Cloud$12.264.5★1,336 rev

Newest

by launch date

Cabinet Cooling Fan No Drilling Required Quiet Slim Fan for Home Theater AV Cabinets Electronics Enclosures Server Racks and Ventilated Doors

HuseWming$30.558 rev

2mo ago

120mm Cabinet Cooling Fan No Drilling Required Quiet Slim Fan for Home Theater AV Cabinets Electronics Enclosures Server Racks and Ventilated Doors

HuseWming$32.062 rev

4mo ago

Nalle 120MM Quiet Cooling Single Fan System with Power Adapter and Speed Control for Home Theater AV Cabinets Server Cabinet Greenhouse Cooling 6.3 * 6.3 Front-Panel

Nalle$19.9253 rev

2y ago

Easy Cloud Computer Fan with AC Plug 120mm Variable Speed Axial Muffin PC Fan with Controller 120V 110V 220V Small 12V Case Cooling for PC Server Cabinet DVR TV Router Receiver Xbox Greenhouse

Easy Cloud$12.261,336 rev

3y ago

SCCCF USB Cabinet 80MM Fan Quiet Cooling Fan System 4 with Speed Control for Home Theater AV Cabinets

SCCCF$25.08117 rev

4y ago

What buyers say about muffin fan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The build quality feels solid”

Heating14%

“Excellent cooling”

Noise Level10%

“Very Quiet”

Advertised Vs Actual Product8%

“As advertised”

Assembly/Installation7%

“looks really great after install”

Noise Cancellation6%

“Quiet, effective fan”

Size-Overall6%

“Fits perfectly”

Value For Money4%

“a great price point”

Durability3%

“Durable”

Design-Overall3%

“The build quality feels solid”

What buyers complain about

Noise Level27%

“Way too loud”

Functionality-Overall9%

“it would not work”

Size-Overall6%

“Dimensions are not correct as they have changed the rubber supports to a larger style”

Assembly/Installation5%

“I wish it came assembled”

Heating5%

“it gets very hot”

Quality-Overall4%

“Consistent quality is not”

Strength4%

“The wire guard for the fan is pretty flimsy”

Connectivity-Overall2%

“.Known issue with this router”

Advertised Vs Actual Product2%

“The pictures are deceptive”

Thickness2%

“Too deep and bulky”

Top return reasons

Size-Overall38%

Noise Level11%

Functionality-Overall11%

Compatibility-Overall7%

Advertised Vs Actual Product7%

Strength7%

Connectivity-Overall4%

Defective Material/Parts3%

Socket/Port/Plug2%

Value For Money1%

Common questions

Is muffin fan profitable to sell on Amazon United States?: The niche generates $114K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (38/100).
How competitive is the muffin fan niche?: 8 brands and 13 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in muffin fan?: Top complaints mined from reviews: Noise Level, Functionality-Overall, Size-Overall. The return rate is 3.4%.
When does demand for muffin fan peak?: Demand peaks in Feb–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the muffin fan niche?: Listings span $9.94–$139.07; the average listing price is $44.81 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.