- Flapen Score
- 37 / 100Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 4337
- Market size
- $130K/yr132K searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 53%top-5 click share · 5 brands · 29 sellers
Flapen Score
Msr against its category
The dotted line is the Electronics average. Past it, Msr is stronger. Inside it, weaker.
Market
The Msr market on Amazon at a glance
Shoppers on Amazon United States searched for Msr 132K times last year and spent an estimated $130K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $130Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- msr129K searches a year
02 · Price
A sale here is worth $117.18.
Listings sell for $117.18 on average, from $8.90 to $475.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $117.18 that is $0 to $12K a year per listing.
- Average price
- $117.18above the $15 to $100 sweet spot
- Price range
- $8.90–$475.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #208 within Memory Card Accessories. It carries 877 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 94%
- Out of stock, average day
- 2.5%
- Average rank
- #208in Memory Card Accessories
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 877per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Msr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSR X6 Bluetooth VIP Card Swiper Reader Writer Encoder Hico 3 Tracks USB and Bluetooth
- Price
- $158.05
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 5y ago

MSR90 USB Swipe Magnetic Credit Card Reader 3 Tracks Mini Smart Card Reader MSR605 MSR606 Deftun
- Price
- $17.94
- Rating
- 4.2/5
- Reviews
- 1,645
- Age
- 10y ago

Deftun Card Reader Writer USB Swipe Encoder 3 Tracks MSR605X
- Price
- $102.61
- Rating
- 4.2/5
- Reviews
- 707
- Age
- 7y ago

MSR PocketRocket 2 Ultralight Camping and Backpacking Stove
- Price
- $47.38
- Rating
- 4.8/5
- Reviews
- 4,269
- Age
- 16y ago

MSR605X USB Card Reader Writer Mag Swipe 3-Track Compatible w/ MSR206 MSR605 MSR606
- Price
- $100.12
- Rating
- 4.1/5
- Reviews
- 304
- Age
- 5y ago
Trending
estimated 90-day click momentum
MSR Legend Dirt Bike Motocross MTB Offroad Jersey Large Military/Orange
- Price
- $30.74
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

MSR Legend Dirt Bike Motocross MTB Offroad Jersey Medium Blue
- Price
- $37.71
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

MSR Axxis Proto MTB Riding Gloves Unisex Medium Black Lightweight Motocross MTB BMX & Powersports Gloves
- Price
- $17.54
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

MSR Alpine Stainless Steel Stowaway Camping Pot 1.6 L
- Price
- $27.64
- Rating
- 4.7/5
- Reviews
- 3,521
- Age
- 24y ago

MSR Groundhog Tent Stake Kit 6-Pack Mini - 6-Inch Red
- Price
- $29.30
- Rating
- 4.8/5
- Reviews
- 3,478
- Age
- 13y ago
Newest
by launch date
MSR Axxis Proto MTB Riding Gloves Unisex Medium Black Lightweight Motocross MTB BMX & Powersports Gloves
- Price
- $17.54
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

MSR Elixir 2-Person Lightweight Backpacking Tent
- Price
- $290.27
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 1y ago

MSR PocketRocket 2 Ultralight Camping and Backpacking Mini Stove Kit
- Price
- $97.19
- Rating
- 4.8/5
- Reviews
- 805
- Age
- 1y ago

MSR WindBurner Personal Windproof Camping and Backpacking Stove System Black
- Price
- $169.43
- Rating
- 4.7/5
- Reviews
- 605
- Age
- 1y ago

MSR MiniWorks EX Backpacking and Camping Water Filter
- Price
- $122.72
- Rating
- 4.6/5
- Reviews
- 1,624
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 85%
Open market
0%
- MSR47%
- Deftun26%
- MSR X616%
- Koolrok7%
- Getmorv3%
Demand
Msr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Msr
We read the reviews and the return reasons for every product selling here.
“Garbage product and perhaps poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Msr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









