msr
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$117.18avg listing price — sweet spot $15–$100
Review moat
Good877.21avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 132K searches
Price range
Bad$8.90–$475.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, msr is a $130K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
msr market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $176K–$234K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 58%
- Out of stock
- 2.5%
- Avg brand age
- 64 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 85%
Open market
0%
- MSR47%
- Deftun26%
- MSR X616%
- Koolrok7%
- Getmorv3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.4×
Top msr products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSR X6 Bluetooth VIP Card Swiper Reader Writer Encoder Hico 3 Tracks USB and Bluetooth
MSR X6$158.054.3★202 rev
MSR90 USB Swipe Magnetic Credit Card Reader 3 Tracks Mini Smart Card Reader MSR605 MSR606 Deftun
Deftun$17.944.2★1,645 rev
Deftun Card Reader Writer USB Swipe Encoder 3 Tracks MSR605X
Deftun$102.614.2★707 rev
MSR PocketRocket 2 Ultralight Camping and Backpacking Stove
MSR$47.384.8★4,269 rev
MSR605X USB Card Reader Writer Mag Swipe 3-Track Compatible w/ MSR206 MSR605 MSR606
Koolrok$100.124.1★304 rev
Newest
by launch date
MSR Axxis Proto MTB Riding Gloves Unisex Medium Black Lightweight Motocross MTB BMX & Powersports Gloves
MSR$17.5437 rev
MSR Elixir 2-Person Lightweight Backpacking Tent
MSR$290.27194 rev
MSR PocketRocket 2 Ultralight Camping and Backpacking Mini Stove Kit
MSR$97.19805 rev
MSR WindBurner Personal Windproof Camping and Backpacking Stove System Black
MSR$169.43605 rev
MSR MiniWorks EX Backpacking and Camping Water Filter
MSR$122.721,624 rev
Trending
90-day click momentum
MSR Legend Dirt Bike Motocross MTB Offroad Jersey Large Military/Orange
MSR$30.745.0★
MSR Legend Dirt Bike Motocross MTB Offroad Jersey Medium Blue
MSR$37.715.0★
MSR Axxis Proto MTB Riding Gloves Unisex Medium Black Lightweight Motocross MTB BMX & Powersports Gloves
MSR$17.544.4★
MSR Alpine Stainless Steel Stowaway Camping Pot 1.6 L
MSR$27.644.7★
MSR Groundhog Tent Stake Kit 6-Pack Mini - 6-Inch Red
MSR$29.304.8★
What buyers say about msr
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels solid”
“is an exceptional piece of ultralight cookware, widely praised by users and experts alike for its ideal balance of large capacity and minimal weight, making it a top choice for backpacking duos or solo hikers who need more volume”
“Great buy for the money”
“Now that I got the right size I like the boots”
“Great, compact stove”
“Works as advertised”
“Easy to use”
“Small and great to carry around with you”
“The compact design makes it convenient to carry and use anywhere”
“It scrubs, it scraps, and its easy to clean by throwing in the dish washer”
What buyers complain about
“Garbage product and perhaps poor quality control”
“Small”
“Dose not work”
“The canister snapped first use”
“It's expensive”
“Its not the fastest filter”
“The device is not wireless at all not a single button for use”
“stove came defective”
“The Windburner is just a poor quality”
“bulky and somewhat heavy”
Top return reasons
Common questions
- Is msr profitable to sell on Amazon United States?
- The niche generates $130K/yr across 33 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the msr niche?
- 5 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in msr?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 1.9%.
- When does demand for msr peak?
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- What does it cost to enter the msr niche?
- Listings span $8.90–$475.94; the average listing price is $117.18 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.