Is msi x870e profitable to sell on Amazon United States?

The niche generates $88K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (25/100).

How competitive is the msi x870e niche?

1 brands and 99 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in msi x870e?

Top complaints mined from reviews: Quality-Overall, Connectivity-Overall, Instructions/User Manual/Troubleshooting. The return rate is 6.9% — above our launch gate.

What does it cost to enter the msi x870e niche?

Listings span $202.07–$974.55; the average listing price is $368.20 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.

msi x870e

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great130.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Bad$88K

$88K/yr · 42K searches

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$368.20

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$202.07–$974.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, msi x870e is a $88K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

msi x870e market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $92K–$184K; units × avg price
Conversion rate: 0.6%
Avg BSR: #374
Page quality: 0%
Prime: 92%
Sponsored: 23%
Out of stock: 0.0%
Avg brand age: 23 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

msi100%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 37 weeks — -8.8% search growth over the last 90 days.

Open Trend

Top msi x870e search terms

msi x870e29K/yr -6.9%0.9% conv.
x870e msi5K/yr -4.5%0.7% conv.
msi 870e motherboard4K/yr -24.1%1.0% conv.
msi mpg x870e3K/yr -18.9%1.8% conv.
msi 870e2K/yr -7.7%1.7% conv.

All search terms

Top msi x870e products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MSI MPG X870E Carbon WiFi Gaming Motherboard (AMD Ryzen 9000/8000/7000 Series Processors AM5 DDR5 PCIe 5.0 M.2 Gen5 SATA 6Gb/s USB 40Gbps HDMI Wi-Fi 7 Bluetooth 5.4 5Gbps LAN ATX)

msi$384.714.4★346 rev

MSI MAG X870E Tomahawk WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN

msi$268.444.4★180 rev

MSI MPG X870E Edge TI WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN

msi$293.164.1★212 rev

MSI X870E Gaming Plus WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN

msi$224.194.4★37 rev

MSI MAG X870E Tomahawk WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN (Renewed)

msi$223.064.9★13 rev

Newest

by launch date

MSI MPG X870E Carbon MAX WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-64MB BIOS ROM 110A SPS VRM DDR5 Memory Boost 9000+MT/s (OC) PCIe 5.0 x16 M.2 Gen5

msi$502.545 rev

4mo ago

MSI MAG X870E Gaming Plus MAX WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (up to 8200+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN

msi$249.0510 rev

5mo ago

MSI MEG X870E ACE MAX Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-64MB BIOS ROM 110A SPS VRM DDR5 Memory (up to 9000+ MT/s OC) M.2 & PCIe 5.0 USB4 Wi-Fi 7 10G LAN

msi$666.1113 rev

7mo ago

MSI MAG X870E Tomahawk MAX WiFi PZ Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN

msi$305.3369 rev

9mo ago

MSI X870 Gaming Plus WiFi V1 Motherboard ATX-Supports AMD Ryzen 9000/8000/7000 Processors AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN

msi$202.0776 rev

1y ago

What buyers say about msi x870e

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation14%

“its perfect for my setup”

Value For Money13%

“Decent price I did get it on monthly payments”

Quality-Overall10%

“The overall build quality is excellent”

Design-Overall10%

“The looks are excellent”

Socket/Port/Plug7%

“Lots of ports, reliable, easy to install”

Connectivity-Overall4%

“- easy connection”

Advertised Vs Actual Product4%

“Works as expected”

Computation Performance4%

“quick boot speeds”

Ease Of Use4%

“it was super easy”

Compatibility-Overall4%

“Compatible so far with everything :”

What buyers complain about

Quality-Overall21%

“Horrible Quality control”

Connectivity-Overall12%

“If connection is bad for you on this card”

Instructions/User Manual/Troubleshooting7%

“naturally instructions were a bit lacking”

Value For Money6%

“Memory too expensive”

Compatibility-Overall6%

“Cable connectors are on the reverse side - major case compatability issues”

Functionality-Overall4%

“I'm also having issues with the performance”

Product Condition4%

“Got a used item”

Audio Quality3%

“My sound device just disappeared entirely at some point”

Ease Of Use3%

“is nerve wracking to handle”

Computation Performance3%

“the boot time is slightly slow”

Top return reasons

Functionality-Overall21%

Defective Material/Parts21%

Socket/Port/Plug9%

Value For Money8%

Product Condition7%