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Mpow Bluetooth Receiver

Fail

Shoppers spend an estimated $20K a year here, so Mpow Bluetooth Receiver is a Fail.

Flapen Score
31
31 / 100
Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 43
Market size
$20K/yr36K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
90%top-5 click share · 6 brands · 15 sellers

Flapen Score

Mpow Bluetooth Receiver against its category

The dotted line is the Electronics average. Past it, Mpow Bluetooth Receiver is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mpow Bluetooth Receiver market on Amazon at a glance

Shoppers on Amazon United States searched for Mpow Bluetooth Receiver 36K times last year and spent an estimated $20K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
2.7%
Market size, estimated
$20Ka year
Peak month
December1.5× the quietest month
Top search term
anker bluetooth transmitter11K searches a year

02 · Price

A sale here is worth $20.20.

Listings sell for $20.20 on average, from $9.75 to $31.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.20 that is $2K to $5K a year per listing.

Average price
$20.20inside the $15 to $100 sweet spot
Price range
$9.75–$31.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #11 within Car & Vehicle Electronics. It carries 11,090 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#11in Car & Vehicle Electronics
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
11,090per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mpow Bluetooth Receiver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 62%

Demand

Mpow Bluetooth Receiver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Mpow Bluetooth Receiver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anker bluetooth transmitter11K/yr
  • anker soundsync6K/yr
  • taotronics bluetooth transmitter10K/yr
  • anker bluetooth car adapter4K/yr
  • anker bluetooth receiver3K/yr
  • taotronics bluetooth1K/yr

Reviews and returns

What reviews say buyers love and hate about Mpow Bluetooth Receiver

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Connectivity-Overall”
13%of negative reviews mention “Connectivity-Overall”
3.6%of orders come back
“It doesn't stay connected”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mpow Bluetooth Receiver questions

Answered from the same tracked data.