Mpow Bluetooth Headphones

Shoppers searched for this 742K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

742K

Growth, 90 days vs prior 90

+23.9%

Conversion, latest week

3.0%

Market size, estimated

$1.4Ma year

Peak month

July1.6× the quietest month

Top search term

running headphones526K searches a year

Listings sell for $63.26 on average, from $11.91 to $205.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $63.26 that is $32K to $47K a year per listing.

Average price

$63.26inside the $15 to $100 sweet spot

Price range

$11.91–$205.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$32K–$47K

Returns

4.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #99 within Headphones & Earbuds. It carries 14,224 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#99in Headphones & Earbuds

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

14,224per listing

Listings tracked

39

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

10Amazon's first-year sales bar

Average brand age

30 months