Is motion sensor profitable to sell on Amazon United States?

The niche generates $358K/yr across 51 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the motion sensor niche?

29 brands and 51 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in motion sensor?

Top complaints mined from reviews: Functionality-Overall, Noise Level, Durability. The return rate is 3.8%.

When does demand for motion sensor peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the motion sensor niche?

Listings span $9.86–$97.85; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 2,384 reviews — the moat a new listing must climb.

motion sensor

Worth a look

Shows a sweet-spot price point ($24.83 avg), but weak search conversion (1.7%) keeps it on the watch list.

Avg price

Incredible$24.83

avg listing price — sweet spot $15–$100

Price range

Great$9.86–$97.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$358K

$358K/yr · 874K searches

Review moat

Okay2,383.98

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, motion sensor is a $358K/yr Amazon United States market (874K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

motion sensor market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $372K–$497K; units × avg price
Conversion rate: 1.7%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 4.2%
Avg brand age: 44 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

40%

Top 20: 72%

Open market

37%

COTINSE16%
HTZSAFE14%
treewell13%
1byone9%
AMHEY6%
EDISHINE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top motion sensor search terms

motion sensor319K/yr -10.4%1.1% conv.
motion sensor alarm94K/yr +6.2%1.4% conv.
motion detector60K/yr -5.1%1.1% conv.
motion detector alarm56K/yr +5.7%1.6% conv.
outdoor motion sensor45K/yr +11.2%1.3% conv.
motion detectors53K/yr +9.4%0.5% conv.
motion alarm35K/yr +3.6%1.4% conv.
sensor de movimiento32K/yr +17.1%0.4% conv.
motion sensor outdoor28K/yr +3.5%1.7% conv.
motion sensors24K/yr -0.0%0.9% conv.

All search terms

Top motion sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wireless Motion Sensor LED Light - Motion Detector Alarm Chimes Door Sensor with 500 FT Range Security Alert Monitor System for Home Business Store Office School

COTINSE$21.474.3★1,409 rev

Driveway Alarm- 1/2 Mile Long Range Wireless Driveway Alarm Outdoor Weather Resistant Motion Sensor&Detector-DIY Security Alert-Monitor&Protect Outdoor/Indoor Property - 1 Receiver and 2 Sensors

HTZSAFE$40.294.4★20,029 rev

TREEWELL Motion Sensor 180-Degree Replacement Motion Detector Adjustable Time & Detection Sensitiity Up to 60 Feet Range 3 Working Modes Pir Motion Sensor for Security Floodlight White UL Listed

treewell$12.204.4★779 rev

Driveway Alarm Wireless Outside 1 BY ONE Motion Sensor Alarm 1000ft/300m Range Extra Loud Chimes Security Alarm System with 1 Receiver 2 Weatherproof Infrared Sensors Protect Indoor/Outdoor Property

1byone$25.724.2★4,020 rev

EDISHINE Motion Sensor 180-Degree Replacement Motion Detector for Security Floodlights 120V Adjustable Time & Detection Sensitivity Range Up to 60 Feet 3 Modes Pir Motion Sensor White UL Listed

EDISHINE$12.174.4★1,212 rev

Newest

by launch date

Motion Sensor Alarm with 20s Custom Voice Recording 120dB Loud Indoor Motion Detector Alarm Wireless Doorbell Entry Alert for Business Store Office and Caregiver

COTINSE$16.9338 rev

4mo ago

HULPPRE Solar Outdoor Motion Sensor Alarm-Dog Barking and Gunshot Sound Support Recording Adjust Volume 130db Loud Noise Maker 3 Work Modes Strobe Light with USB Say Goodbye to The Intruders

HULPPRE$25.5244 rev

6mo ago

Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required

Aqara$47.18844 rev

10mo ago

TECKNET 125dB Loud Indoor Motion Sensor Alarm with 328ft Remote Control (40ft PIR Detector Batteries) Wireless Infrared Motion Sensor Security Motion Detector with Siren for Home Garage Van

TECKNET$23.28111 rev

11mo ago

Wireless Motion Sensor Alarm Indoor: Motion Detector Alarm for Business Store Home Security with 35 Ringer/Led Light Remind- Motion Sensor Door Chime with Buzzer

AMHEY$19.7774 rev

1y ago

What buyers say about motion sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product11%

“As Advertised”

Value For Money11%

“Best for the money”

Quality-Overall9%

“Decent product for what it is”

Assembly/Installation9%

“installation takes only minutes”

Efficiency9%

“Works Great”

Motion Detection6%

“The motion detection works well”

Sensor6%

“Great reliable Motion Sensor”

Alarm/Timer Accuracy4%

“Good alarm”

Noise Level3%

“can be quiet to warn I like it”

Ease Of Use3%

“EASY TO USE”

What buyers complain about

Functionality-Overall14%

“never worked properly”

Noise Level11%

“Very Loud”

Durability10%

“Doesn't last”

Quality-Overall6%

“Low quality, looked line a kids toy”

Battery Life6%

“Batteries dont last a very long time”

Instructions/User Manual/Troubleshooting3%

“Bad instructions”

Water Resistance3%

“Not waterproof”

Connectivity-Overall3%

“Hidden in the description is the fact it doesn't connect to Alexa”

Value For Money3%

“over priced”

Alarm/Timer Accuracy2%

“Disappointed with alarm”

Top return reasons

Functionality-Overall20%

Alarm/Timer Accuracy14%

Compatibility-Overall10%

Connectivity-Overall7%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Size-Overall5%

Value For Money5%

Range5%