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Motherboard

Fail

Buyers convert on only 0.5% of searches, so Motherboard is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$6.2M/yr6.4M searches / yr
90-day growth
+1.2%search demand this quarter
Competition
38%top-5 click share · 7 brands · 246 sellers

Flapen Score

Motherboard against its category

The dotted line is the Electronics average. Past it, Motherboard is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motherboard market on Amazon at a glance

Shoppers on Amazon United States searched for Motherboard 6.4M times last year and spent an estimated $6.2M. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
0.5%
Market size, estimated
$6.2Ma year
Peak month
December1.7× the quietest month
Top search term
motherboard1.5M searches a year

02 · Price

A sale here is worth $174.45.

Listings sell for $174.45 on average, from $53.89 to $559.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $174.45 that is $87K to $131K a year per listing.

Average price
$174.45above the $15 to $100 sweet spot
Price range
$53.89–$559.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$87K–$131K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Internal Components. It carries 795 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#38in Internal Components
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
795per listing
Listings tracked
47

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Motherboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

246

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

1%

  • Brand 141%
  • Brand 224%
  • Brand 323%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Motherboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Motherboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motherboard1.5M/yr
  • am5 motherboard923K/yr
  • am4 motherboard740K/yr
  • computer motherboards445K/yr
  • motherboard cpu combo501K/yr
  • b550 motherboard428K/yr
  • b550257K/yr
  • cpu motherboard combo230K/yr
  • asus motherboard173K/yr
  • motherboard am5159K/yr

Reviews and returns

What reviews say buyers love and hate about Motherboard

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
16%of negative reviews mention “Functionality-Overall”
6.4%of orders come back
“I'm also having issues with the performance”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Motherboard questions

Answered from the same tracked data.