Motherboard
FailBuyers convert on only 0.5% of searches, so Motherboard is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $6.2M/yr6.4M searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 38%top-5 click share · 7 brands · 246 sellers
Flapen Score
Motherboard against its category
The dotted line is the Electronics average. Past it, Motherboard is stronger. Inside it, weaker.
Market
The Motherboard market on Amazon at a glance
Shoppers on Amazon United States searched for Motherboard 6.4M times last year and spent an estimated $6.2M. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $6.2Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- motherboard1.5M searches a year
02 · Price
A sale here is worth $174.45.
Listings sell for $174.45 on average, from $53.89 to $559.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $174.45 that is $87K to $131K a year per listing.
- Average price
- $174.45above the $15 to $100 sweet spot
- Price range
- $53.89–$559.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $87K–$131K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Internal Components. It carries 795 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Internal Components
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 795per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Motherboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSI PRO B550M-VC WiFi ProSeries Motherboard (AMD Ryzen 5000 Series AM4 DDR4 PCIe 4.0 SATA 6Gb/s M.2 USB 3.2 Gen 2 HDMI/DP Wi-Fi 6E Bluetooth 5.2 mATX)
- Price
- $90.48
- Rating
- 4.6/5
- Reviews
- 1,448
- Age
- 3y ago

GIGABYTE B550M K AMD AM4 Micro-ATX Motherboard Supports Ryzen 5000/4000/3000 Series Processors DDR4 3+3 Power Phase 2X M.2 PCIe 4.0 USB 3.2 Gen 1 GbE LAN Q-Flash
- Price
- $71.81
- Rating
- 4.5/5
- Reviews
- 969
- Age
- 3y ago

GIGABYTE B550 Eagle WIFI6 AMD AM4 ATX Motherboard Supports Ryzen 5000/4000/3000 Processors DDR4 10+3 Power Phase 2X M.2 PCIe 4.0 USB-C WIFI6 GbE LAN PCIe EZ-Latch EZ-Latch RGB Fusion
- Price
- $97.48
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 1y ago

Asus ROG Strix B550-F Gaming WiFi II AMD AM4 (3rd Gen Ryzen) ATX Gaming Motherboard (PCIe 4.0 WiFi 6E 2.5Gb LAN BIOS Flashback HDMI 2.1 Addressable Gen 2 RGB Header and Aura Sync)
- Price
- $137.62
- Rating
- 4.6/5
- Reviews
- 3,089
- Age
- 4y ago

GIGABYTE B550 Gaming X V2 AMD AM4 ATX Motherboard Supports Ryzen 5000/4000/3000 Series Processors DDR4 10+3 Power Phase 2X M.2 PCIe 4.0 Front USB-C GbE LAN Q-Flash Plus RGB Fusion
- Price
- $93.02
- Rating
- 4.6/5
- Reviews
- 1,117
- Age
- 5y ago
Trending
estimated 90-day click momentum
MSI B850 GAMING PLUS WIFI Motherboard ATX-Supports AMD Ryzen 9000-7000 Processors AM5-DDR5 Memory 8200+ MT/s (OC) PCIe 5.0x16 & 4.0x16 M.2 Gen5 Wi-Fi 7 5G LAN+HIGH-SPEED DDR5 RAM 32GB (2x 16GB) Bundle
- Price
- $441.91
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 2mo ago

Newegg Motherboard CPU Memory Combo - PRO B550M-VC WiFi Bundle with Ryzen 5 5500 and T-Force Delta RGB 16GB (2 x 8GB) TF3D416G3200HC16FDC01
- Price
- $246.04
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

MSI PRO B550M-VC WiFi ProSeries Motherboard (AMD Ryzen 5000 Series AM4 DDR4 PCIe 4.0 SATA 6Gb/s M.2 USB 3.2 Gen 2 HDMI/DP Wi-Fi 6E Bluetooth 5.2 mATX)
- Price
- $90.48
- Rating
- 4.6/5
- Reviews
- 1,448
- Age
- 3y ago

GIGABYTE B850 AORUS Elite WIFI7 AMD AM5 ATX Motherboard Support AMD Ryzen 9000/8000/7000 Series DDR5 14+2+2 Power Phase 3X M.2 PCIe 5.0 USB-C WIFI7 2.5GbE LAN EZ-Latch 5-Year Warranty
- Price
- $195.47
- Rating
- 4.6/5
- Reviews
- 414
- Age
- 1y ago

GIGABYTE B850M AORUS Elite WIFI6E ICE AMD AM5 mATX Motherboard Support AMD Ryzen 9000/8000/7000 Series DDR5 12+2+2 Power Phase 2X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE EZ-Latch 5-Year Warranty
- Price
- $176.81
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 1y ago
Newest
by launch date
MSI B850 GAMING PLUS WIFI Motherboard ATX-Supports AMD Ryzen 9000-7000 Processors AM5-DDR5 Memory 8200+ MT/s (OC) PCIe 5.0x16 & 4.0x16 M.2 Gen5 Wi-Fi 7 5G LAN+HIGH-SPEED DDR5 RAM 32GB (2x 16GB) Bundle
- Price
- $441.91
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 2mo ago

Newegg Motherboard CPU Memory Combo - PRO B550M-VC WiFi Bundle with Ryzen 5 5500 and T-Force Delta RGB 16GB (2 x 8GB) TF3D416G3200HC16FDC01
- Price
- $246.04
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

MSI MPG B550 Gaming Plus V1 Gaming Motherboard (AMD Ryzen 5000 AM4 DDR4 PCIe 4.0 SATA 6Gb/s M.2 USB 3.2 Gen 2 HDMI/DP ATX)
- Price
- $108.86
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 1y ago

GIGABYTE B550 Eagle WIFI6 AMD AM4 ATX Motherboard Supports Ryzen 5000/4000/3000 Processors DDR4 10+3 Power Phase 2X M.2 PCIe 4.0 USB-C WIFI6 GbE LAN PCIe EZ-Latch EZ-Latch RGB Fusion
- Price
- $97.48
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 1y ago

MICRO CENTER AMD 5500 Processor with ASUS TUF Gaming A520M Plus Motherboard
- Price
- $211.84
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
246
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 76%
Open market
1%
- GIGABYTE41%
- ASUS24%
- msi23%
- ASRock5%
- Newegg3%
- Micro Center2%
- Open — no brand owns it (1 brand, 1%)
Demand
Motherboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Motherboard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- motherboard1.5M/yr
- am5 motherboard923K/yr
- am4 motherboard740K/yr
- computer motherboards445K/yr
- motherboard cpu combo501K/yr
- b550 motherboard428K/yr
- b550257K/yr
- cpu motherboard combo230K/yr
- asus motherboard173K/yr
- motherboard am5159K/yr
Reviews and returns
What reviews say buyers love and hate about Motherboard
We read the reviews and the return reasons for every product selling here.
“I'm also having issues with the performance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Motherboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









