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62

mose

Worth a look

Shows a sweet-spot price point ($22.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 68Conversion 24Competition 92Returns 69Price range 72Avg price 93Brand share 78Review moat 21Quality gap 52

Avg price

Great$22.04

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Good$5.80–$123.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Growth

Good+48.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$211K

$211K/yr · 508K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,968.34

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, mose is a $211K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May. Verdict: Worth a look — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mose market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$220K–$276K
units × avg price
Conversion rate
1.9%
Avg BSR
#106
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
0.8%
Avg brand age
42 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

197

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

23%

Top 20: 53%

Open market

37%

  • Logitech17%
  • TECKNET16%
  • Redragon12%
  • Acer6%
  • Razer6%
  • Logitech G6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.4% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top mose search terms

  • mose218K/yr
  • mouse with side buttons62K/yr
  • rechargeable bluetooth mouse33K/yr
  • large mouse35K/yr
  • bluetooth mouse rechargeable38K/yr
  • bluetooth rechargeable mouse23K/yr
  • big mouse17K/yr
  • 3 button mouse11K/yr
  • laser mouse10K/yr
  • mouse for small hands7K/yr
All search terms

Top mose products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$8K6%$13K8%$17K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mose

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Fairly priced”

Quality-Overall10%

“Amazing Quality”

Touch/Button Controls7%

“smooth buttons”

Ease Of Use6%

“Easy to operate”

Connectivity-Overall6%

“connected immediately”

Size-Overall5%

“compact size”

Advertised Vs Actual Product5%

“exactly as pictured”

Comfort-Overall5%

“very comfortable to the hand”

Battery Life4%

“Battery lasts a long time”

Durability3%

“it did not break”

What buyers complain about

Durability16%

“Broke in a week”

Touch/Button Controls12%

“buttons are stiff”

Functionality-Overall8%

“Did Not Work”

Quality-Overall7%

“Not the best build quality”

Size-Overall5%

“It's small”

Connectivity-Overall5%

“Connecting issues”

Charging4%

“Stopped charging”

Value For Money3%

“A little more expensive”

Noise Level2%

“Very Loud”

Software/Application2%

“Software is Terrible”

Top return reasons

Size-Overall18%
Functionality-Overall15%
Connectivity-Overall14%
Compatibility-Overall12%
Touch/Button Controls7%
Comfort-Overall4%
Value For Money4%
Advertised Vs Actual Product3%
Defective Material/Parts2%
Noise Level2%

Common questions

Is mose profitable to sell on Amazon United States?
The niche generates $211K/yr across 94 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +48.4%. Flapen's verdict: Worth a look (62/100).
How competitive is the mose niche?
36 brands and 197 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in mose?
Top complaints mined from reviews: Durability, Touch/Button Controls, Functionality-Overall. The return rate is 2.2%.
When does demand for mose peak?
Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the mose niche?
Listings span $5.80–$123.21; the average listing price is $22.04 (sweet spot $15–$100). The average incumbent carries 10,968 reviews — the moat a new listing must climb.