Monitor
MaybeShoppers spend an estimated $107.3M a year here. But prices span $43.37–$734.67, mostly outside the sweet spot, so Monitor is a Maybe.
- Flapen Score
- 52 / 100Top 15% of 8,347 Electronics niches · +9 vs the category median of 4352
- Market size
- $107.3M/yr45.9M searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 31%top-5 click share · 18 brands · 183 sellers
Flapen Score
Monitor against its category
The dotted line is the Electronics average. Past it, Monitor is stronger. Inside it, weaker.
Market
The Monitor market on Amazon at a glance
Shoppers on Amazon United States searched for Monitor 45.9M times last year and spent an estimated $107.3M. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 45.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107.3M a year.
- Searches, last 12 months
- 45.9M
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $107.3Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- monitor15.6M searches a year
02 · Price
A sale here is worth $145.95.
Listings sell for $145.95 on average, from $43.37 to $734.67. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 8,000 to 10,000 of them. At $145.95 that is $1.2M to $1.5M a year per listing.
- Average price
- $145.95above the $15 to $100 sweet spot
- Price range
- $43.37–$734.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $1.2M–$1.5M
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #63 within Monitors. It carries 2,767 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #63in Monitors
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,767per listing
- Listings tracked
- 61
04 · Newcomers
15 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Monitor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
183
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
31%
Top 20: 64%
Open market
18%
- Brand 125%
- Brand 217%
- Brand 312%
- Brand 411%
- Brand 511%
- Brand 66%
- Open — no brand owns it (12 brands, 18%)
Demand
Monitor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Monitor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monitor15.6M/yr
- gaming monitor8.0M/yr
- computer monitor6.3M/yr
- curved monitor1.9M/yr
- 27 inch monitor1.5M/yr
- 4k monitor1.7M/yr
- computer monitors1.4M/yr
- monitors1.0M/yr
- 32 inch monitor1.2M/yr
- pc monitor1.2M/yr
Reviews and returns
What reviews say buyers love and hate about Monitor
We read the reviews and the return reasons for every product selling here.
“Broke after 1 month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monitor questions
Answered from the same tracked data.