Is monitor profitable to sell on Amazon United States?

The niche generates $107.3M/yr across 61 tracked products. 15 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the monitor niche?

18 brands and 183 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in monitor?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.0%.

When does demand for monitor peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the monitor niche?

Listings span $43.37–$734.67; the average listing price is $145.95 (sweet spot $15–$100). The average incumbent carries 2,767 reviews — the moat a new listing must climb.

monitor

Worth a look

Shows a $107.3M/yr market, but prices mostly outside the sweet spot ($43.37–$734.67) keeps it on the watch list.

Market size

Incredible$107.3M

$107.3M/yr · 45.9M searches

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good$145.95

avg listing price — sweet spot $15–$100

Returns

Good3.0%

return rate — above 5% kills the launch gate

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,767.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$43.37–$734.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, monitor is a $107.3M/yr Amazon United States market (45.9M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

monitor market data

Units sold / yr: 800K–1.0M; avg 8,000–10,000/product
Revenue / yr: $116.8M–$145.9M; units × avg price
Conversion rate: 1.6%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.5%
Avg brand age: 39 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

183

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

31%

Top 20: 64%

Open market

18%

Samsung25%
Sceptre17%
SANSUI12%
Dell11%
Philips Computer Monitors11%
Acer6%
Open — no brand owns it (12 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top monitor search terms

monitor15.6M/yr +5.1%1.0% conv.
gaming monitor8.0M/yr -6.7%0.6% conv.
computer monitor6.3M/yr -5.2%2.2% conv.
curved monitor1.9M/yr +0.9%0.8% conv.
27 inch monitor1.5M/yr -0.1%2.9% conv.
4k monitor1.7M/yr -1.5%0.3% conv.
computer monitors1.4M/yr +0.4%0.7% conv.
monitors1.0M/yr +31.3%1.1% conv.
32 inch monitor1.2M/yr -10.3%1.2% conv.
pc monitor1.2M/yr -12.5%1.0% conv.

All search terms

Top monitor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sceptre New 22-Inch Gaming Monitor FHD 1080p Up to 144Hz HDMI DisplayPort Built-in Speakers Machine Black (E225W-FW144 Series 2026)

Sceptre$66.694.5★992 rev

Philips 24 Inch Computer Monitor FHD 100Hz VA VESA Flicker-Free 241V8LB

Philips Computer Monitors$77.414.6★2,013 rev

Samsung 27 Essential S3 (S36GD) Series FHD 1800R Curved Computer Monitor

Samsung$120.634.6★2,352 rev

Samsung 32 Odyssey (G55C) Series QHD 1000R Curved Gaming Monitor

Samsung$209.694.5★1,933 rev

Acer 27 Inch Monitor- KB272-27 Inch FHD IPS (1920 x 1080) Display Up to 120Hz Refresh Rate 99% sRGB Tilt Adaptive-Sync Support (FreeSync Compatible) 1ms (VRB) sRGB 99% Color HDMI & VGA Ports

Acer$101.364.7★1,962 rev

Newest

by launch date

Samsung 27 Odyssey G5 (G51F) Series QHD (1440P) Gaming Monitor

Samsung$154.81158 rev

4mo ago

Dell 24 Monitor - SE2426H - 23.8-inch FHD (1920x1080) 144Hz 1ms Display in-Plane Switching (IPS) Technology AMD FreeSync TV 3-Star 2X HDMI Tilt

Dell$90.39175 rev

5mo ago

Acer$69.16229 rev

8mo ago

Sceptre New 22-Inch Gaming Monitor FHD 1080p Up to 144Hz HDMI DisplayPort Built-in Speakers Machine Black (E225W-FW144 Series 2026)

Sceptre$66.69992 rev

10mo ago

AOC 27 Gaming Monitor QHD 260Hz Overclocked IPS G-SYNC Compatible Q27G41ZE

AOC$162.23455 rev

1y ago

What buyers say about monitor

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Great Buy”

Display Resolution15%

“Great Resolution”

Quality-Overall14%

“Amazing Quality”

Assembly/Installation6%

“Assembly was easy”

Size-Overall4%

“Amazing size”

Advertised Vs Actual Product4%

“AS ADVERTISED”

Color3%

“Colors are accurate”

Ease Of Use3%

“easy to carry”

Portability2%

“Portable Monitor”

Display Colors2%

“Colors fairly accurate”

What buyers complain about

Durability12%

“Broke after 1 month”

Quality-Overall9%

“Poor Quality Control”

Functionality-Overall6%

“Does not turn on”

Audio Quality6%

“The sound is terrible”

Display Resolution4%

“Low resolution”

Connectivity-Overall4%

“Loses connection”

Color3%

“Dull color”

Speaker3%

“Speakers not working”

Size-Overall3%

“It's large”

Value For Money2%

“Not worth the low price”

Top return reasons

Size-Overall22%

Compatibility-Overall12%

Functionality-Overall9%

Display Resolution8%

Connectivity-Overall7%

Value For Money5%