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Modem Router Combo

Fail

An estimated 11.3% of orders come back, so Modem Router Combo is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$7.5M/yr2.2M searches / yr
90-day growth
-5.7%search demand this quarter
Competition
37%top-5 click share · 8 brands · 312 sellers

Flapen Score

Modem Router Combo against its category

The dotted line is the Electronics average. Past it, Modem Router Combo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modem Router Combo market on Amazon at a glance

Shoppers on Amazon United States searched for Modem Router Combo 2.2M times last year and spent an estimated $7.5M. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.5M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.1%
Market size, estimated
$7.5Ma year
Peak month
November1.9× the quietest month
Top search term
netgear nighthawk router372K searches a year

02 · Price

A sale here is worth $166.02.

Listings sell for $166.02 on average, from $26.28 to $531.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $166.02 that is $166K to $208K a year per listing.

Average price
$166.02above the $15 to $100 sweet spot
Price range
$26.28–$531.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$166K–$208K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #48 within Networking Products. It carries 2,856 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
0.3%
Average rank
#48in Networking Products
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,856per listing
Listings tracked
44

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Modem Router Combo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

312

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

2%

  • Brand 178%
  • Brand 211%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Modem Router Combo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Modem Router Combo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • netgear nighthawk router372K/yr
  • netgear router341K/yr
  • modem router combo348K/yr
  • nighthawk router189K/yr
  • netgear148K/yr
  • netgear nighthawk112K/yr
  • cable modem wifi router combo81K/yr
  • nighthawk67K/yr
  • modem router combo xfinity compatible64K/yr
  • modem router68K/yr

Reviews and returns

What reviews say buyers love and hate about Modem Router Combo

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Connectivity-Overall”
11.3%of orders come back
“Drops Connection”
A buyer, on “Connectivity-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Modem Router Combo questions

Answered from the same tracked data.