Is modem profitable to sell on Amazon United States?

The niche generates $8.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (48/100).

How competitive is the modem niche?

5 brands and 196 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in modem?

Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 12.0% — above our launch gate.

When does demand for modem peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the modem niche?

Listings span $23.65–$284.68; the average listing price is $135.31 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.

modem

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$8.3M

$8.3M/yr · 1.9M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$135.31

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Price range

Okay$23.65–$284.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,327.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Returns

Bad12.0%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, modem is a $8.3M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

modem market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: $6.8M–$8.1M; units × avg price
Conversion rate: 3.1%
Avg BSR: #29
Page quality: 0%
Prime: 96%
Sponsored: 71%
Out of stock: 2.2%
Avg brand age: 52 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

196

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

ARRIS46%
NETGEAR36%
Hitron16%
Motorola1%
TP-Link1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top modem search terms

modem563K/yr -0.1%1.7% conv.
cable modem255K/yr +0.5%2.2% conv.
docsis 3.1 modem144K/yr -0.8%2.4% conv.
netgear cm300067K/yr +36.4%6.5% conv.
arris s3491K/yr -4.9%1.9% conv.
arris surfboard s3349K/yr +91.2%4.8% conv.
internet modem102K/yr +3.9%1.1% conv.
netgear modem89K/yr -0.8%2.2% conv.
xfinity modem84K/yr +1.9%2.0% conv.
arris s3380K/yr -23.6%4.1% conv.

All search terms

Top modem products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARRIS SURFboard SB8200 DOCSIS 3.1 MultiGig Cable Modem | 2 -1Gbps Ethernet Ports | Works with Xfinity Cox Spectrum | For Cable Internet Plans up to 2Gbps | Modem Only Router Required

ARRIS$144.714.4★20,024 rev

ARRIS (SB8200-RB) - Cable Modem - Fast DOCSIS 3.1 32x8 Gigabit Cable Modem Approved for Comcast Xfinity Cox Charter Spectrum & more | 1 Gbps Max Internet Speed 4 OFDM Channels - Renewed

ARRIS$93.234.1★2,345 rev

Hitron CODA56 Cable Internet Modem ONLY - DOCSIS 3.1 | 2.5 Gbps | NO WiFi - Requires Router | Xfinity/Spectrum/Cox Compatible | NOT for Fiber/DSL

Hitron$151.644.2★2,828 rev

ARRIS - SURFboard S33 32 x 8 DOCSIS 3.1 Multi-Gig Cable Modem with 2.5 Gbps (Renewed)

ARRIS$123.483.9★246 rev

NETGEAR Cable Modem DOCSIS 3.0 (CM500) Compatible with Major Cable Providers Including Xfinity Cox for Plans Up to 400 Mbps

NETGEAR$46.814.2★14,791 rev

Newest

by launch date

Arris Surfboard S33 DOCSIS 3.1 MultiGig Cable Modem | 2.5Gbps + 1Gbps Ethernet Ports | Works with Xfinity Cox Spectrum | for Cable Internet Plans up to 2.5Gbps | Modem Only Router Required

ARRIS$190.1318 rev

3mo ago

Hitron CODA56 Cable Internet Modem ONLY - DOCSIS 3.1 | 2.5 Gbps | NO WiFi - Requires Router | Xfinity/Spectrum/Cox Compatible | NOT for Fiber/DSL

Hitron$151.642,828 rev

1y ago

NETGEAR CM3000-100NAR Nighthawk CM3000 DOCSIS 3.1 Mid/high-Split Cable Modem Up to 2.5Gbps Black - Certified Refurbished

NETGEAR$177.6794 rev

1y ago

NETGEAR Nighthawk DOCSIS 3.1 Mid/high-Split Cable Modem (CM2500-1AZNAS) Approved for Todays Faster Speeds - Works with All Cable Providers Incl. Xfinity Spectrum Cox - Plans up to 2Gbps

NETGEAR$207.566,474 rev

1y ago

ARRIS (SB6183) -Cable Modem - Fast DOCSIS 3.0 16x4 Gigabit [Check with your provider for compatibility] 1 Gbps Port 400 Mbps Max Internet Speed 2 Year Warranty

ARRIS$42.338,975 rev

1y ago

What buyers say about modem

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy To Set-Up”

Connectivity-Overall13%

“Quick Connect”

Value For Money10%

“Excellent value”

Quality-Overall8%

“Fair quality for fair price”

Data Transfer Speed8%

“Speeds are good and steady”

Compatibility-Overall5%

“Compatibilty is good”

Advertised Vs Actual Product4%

“As advertised”

Software/Application3%

“The app has a lot of great features”

Durability3%

“Still working well after 5 years”

Computation Performance3%

“Very fast”

What buyers complain about

Connectivity-Overall20%

“Unreliable connection”

Durability14%

“Failed after several months”

Quality-Overall7%

“Poor quality”

Functionality-Overall7%

“Completely nonfunctional”

Product Condition6%

“Used item”

Compatibility-Overall5%

“Compatibility Issues”

Value For Money4%

“A bit pricey”

Assembly/Installation4%

“Difficult to set up”

Signal Strength3%

“may cause signal loss”

Software/Application2%

“can't even login or use with app”

Top return reasons

Connectivity-Overall35%

Compatibility-Overall28%

Functionality-Overall8%

Product Condition5%

Value For Money4%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Assembly/Installation2%

Computation Performance2%

Constant Reboot Or Restart2%

Common questions

Is modem profitable to sell on Amazon United States?: The niche generates $8.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (48/100).
How competitive is the modem niche?: 5 brands and 196 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in modem?: Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 12.0% — above our launch gate.
When does demand for modem peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the modem niche?: Listings span $23.65–$284.68; the average listing price is $135.31 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.

modem

modem market data

Competition & brand share

Demand & seasonality

Top modem search terms

Top modem products on Amazon

Top sellers

Newest

Trending

What buyers say about modem

What buyers love

What buyers complain about

Top return reasons

Common questions

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