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moca filter

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 20Conversion 91Competition 0Returns 17Price range 0Avg price 41Brand share 0Review moat 84Quality gap 35

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great313.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.87

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Market size

Bad$64K

$64K/yr · 54K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.19–$14.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, moca filter is a $64K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 26/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

moca filter market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
$65K–$87K
units × avg price
Conversion rate
10.9%
Avg BSR
#604
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
0.0%
Avg brand age
60 months
Avg seller age
198 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • PPC a BELDEN Brand57%
  • TechDirect25%
  • C.P. Company16%
  • AG Cables3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top moca filter search terms

  • moca poe filter19K/yr
  • moca filter20K/yr
  • poe filter7K/yr
  • poe filter moca 2.56K/yr
  • poe moca filter2K/yr
All search terms

Top moca filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$10K30%$19K45%$29K60%$38K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about moca filter

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation25%

“Easy installation”

Quality-Overall24%

“Easy quality add-on”

Advertised Vs Actual Product21%

“Did the job”

Signal Strength14%

“With good splitter cleaned up cable pixelation”

Compatibility-Overall8%

“Works great on MoCA implementations”

Connectivity-Overall3%

“Supports a clean, stable connection across my cable TV, and internet applications”

Ease Of Use2%

“Extremely easy to use”

Drop/Impact Protection1%

“provides good signal protection”

Strength1%

“Solid and well-built ground block”

What buyers complain about

Connectivity-Overall38%

“I literally couldn't do anything on the wifi I am paying for because of this error”

Functionality-Overall31%

“Doesn't work”

Signal Strength25%

“internet signal instead of improving it”

Compatibility-Overall6%

“Did not work for moco 2.5gbps”

Top return reasons

Compatibility-Overall32%
Connectivity-Overall19%
Functionality-Overall13%
Defective Material/Parts10%
Advertised Vs Actual Product7%
Size-Overall5%
Signal Strength4%
Value For Money3%
Assembly/Installation3%
Software/Application1%

Common questions

Is moca filter profitable to sell on Amazon United States?
The niche generates $64K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (26/100).
How competitive is the moca filter niche?
4 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in moca filter?
Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Signal Strength. The return rate is 7.2% — above our launch gate.
When does demand for moca filter peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the moca filter niche?
Listings span $6.19–$14.10; the average listing price is $10.87 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.