Is mobile ham radio profitable to sell on Amazon United States?

The niche generates $557K/yr across 26 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (45/100).

How competitive is the mobile ham radio niche?

10 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in mobile ham radio?

Top complaints mined from reviews: Signal Strength, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 3.1%.

When does demand for mobile ham radio peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 10.0× the quietest.

What does it cost to enter the mobile ham radio niche?

Listings span $16.55–$351.89; the average listing price is $114.05 (sweet spot $15–$100). The average incumbent carries 1,385 reviews — the moat a new listing must climb.

mobile ham radio

Skip it

Soft demand (-17.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Good$114.05

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$557K

$557K/yr · 339K searches

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,384.88

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Okay$16.55–$351.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, mobile ham radio is a $557K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mobile ham radio market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $570K–$684K; units × avg price
Conversion rate: 1.4%
Avg BSR: #245
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 3.3%
Avg brand age: 56 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

BAOFENG59%
Retevis14%
HESENATE7%
Radioddity5%
AnyTone4%
ABBREE3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 10.0×

Open Trend

Top mobile ham radio search terms

uv5r70K/yr -20.6%2.6% conv.
mobile ham radio39K/yr -15.1%0.2% conv.
uv-5r35K/yr -18.0%2.6% conv.
dual band mobile radio26K/yr -10.3%0.3% conv.
mobile radio19K/yr +2.0%0.1% conv.
amateur radio transceiver13K/yr +2.4%0.1% conv.
dual band radio16K/yr -27.3%0.1% conv.
2 meter ham radio15K/yr -16.1%0.3% conv.
ham radio mobile14K/yr -17.0%0.3% conv.
ham radio transceiver10K/yr -2.6%0.0% conv.

All search terms

Top mobile ham radio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baofeng UV-5R Two Way Radio Dual Band 144-148/420-450Mhz Walkie Talkie 1800mAh Li-ion Battery(Black)

BAOFENG$16.554.5★10,373 rev

Retevis RT95 Dual Band Mobile Radio Long Range Ham Radio with Antenna 180 Degree Rotatable LCD Display Mic Gain Chirp DTMF 2m 70cm Mini Mobile Transceiver for RV Camping

Retevis$119.154.4★159 rev

AnyTone AT-778UVII Transceiver Mobile Radio Dual Band 25W VHF/UHF VOX Vehicle Car Radio w/Cable

HESENATE$126.314.5★832 rev

Retevis RT95 Mobile Ham Radio Dual Band Mobile Radio Chirp Dual Speaker Rotatable LCD Display 2m 70cm Ham Radio Base Station Mobile Transceiver with Cable

Retevis$115.684.6★398 rev

BAOFENG UV-5R Ham Radio Handheld: 8W Ham Radios Long Range UV5R Radio 3800mAh Rechargeable Walkie Talkies Two Way Radio with Programming Cable Tactical Antenna and Earpiece for Survival Gear 2 Pack

BAOFENG$58.594.6★194 rev

Newest

by launch date

BAOFENG Radio uv5r Baofeng UV-5R |8W walkie talkies Long Range Ham Radio

BAOFENG$72.6731 rev

6mo ago

Baofeng Radio UV-5RM Ham Radio Handheld UV5R Walkie Talkies Long Range

BAOFENG$58.3493 rev

7mo ago

BTECH UV-50PRO 50W Dual Band Mobile Ham Radio - VHF/UHF Amateur Transceiver with APRS GPS Bluetooth App Programming AI Noise Reduction & Satellite Tracking

BTECH$318.1354 rev

8mo ago

TH-9800D Quad Band 50W VHF 40W UHF Mobile Ham Radio Amateur Transceiver

HESENATE$239.896 rev

8mo ago

Baofeng Radio UV-5R Mini Ham Radio Long Range Two Way Radio NOAA Weather Radio Rechargeable Walkie Talkies Dual PTT APP Programming Copy Frequency 999CH with USB-C Charging Headset Survival Radio

BAOFENG$21.78170 rev

9mo ago

What buyers say about mobile ham radio

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good price”

Quality-Overall14%

“Good quality”

Signal Strength9%

“the signal is clean”

Ease Of Use7%

“Controls are easy to operate”

Software/Application5%

“the software is what really makes it special”

Audio Quality4%

“Sound is good”

Advertised Vs Actual Product3%

“Performed as advertised”

Range3%

“Got decent range with a buddy”

Battery Life2%

“huge battery life”

Size-Overall2%

“Pros: Compact size”

What buyers complain about

Signal Strength9%

“Very limited reception”

Instructions/User Manual/Troubleshooting5%

“The instructions are hard to understand as well”

Quality-Overall5%

“Low quality”

Audio Quality5%

“poor built in speaker”

Advertised Vs Actual Product5%

“But image does not depict what comes in the package”

Software/Application5%

“Querky software”

Ease Of Use4%

“Not user friendly”

Size-Overall4%

“Small Radios”

Durability3%

“fell to the floor at first use”

Functionality-Overall3%

“DOES NOT POWER UP”

Top return reasons

Functionality-Overall13%

Range12%

Advertised Vs Actual Product9%

Size-Overall6%

Signal Strength6%

Defective Material/Parts5%

Certifications5%

Charging5%

Compatibility-Overall4%

Product Condition4%

Common questions

Is mobile ham radio profitable to sell on Amazon United States?: The niche generates $557K/yr across 26 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (45/100).
How competitive is the mobile ham radio niche?: 10 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in mobile ham radio?: Top complaints mined from reviews: Signal Strength, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 3.1%.
When does demand for mobile ham radio peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 10.0× the quietest.
What does it cost to enter the mobile ham radio niche?: Listings span $16.55–$351.89; the average listing price is $114.05 (sweet spot $15–$100). The average incumbent carries 1,385 reviews — the moat a new listing must climb.