moana backdrop
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($50K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great390.56avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$11.62avg listing price — sweet spot $15–$100
Price range
Okay$5.51–$21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 148K searches
According to Flapen's Amazon United States niche tracking, moana backdrop is a $50K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
moana backdrop market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $35K–$46K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #4,809
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 81%
- Out of stock
- 8.7%
- Avg brand age
- 28 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
35
Top-5 brand share
43%
Top 20: 91%
Top-5 click share
38%
Top 20: 80%
Open market
51%
- karg11%
- ARHAVI10%
- MLEDUY8%
- Wondweny8%
- CasaCraze6%
- PINUO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.6×
Top moana backdrop search terms
- moana backdrop64K/yr
- moana birthday banner24K/yr
- moana birthday backdrop19K/yr
- moana backdrop for birthday party16K/yr
- moana banner7K/yr
- baby moana backdrop6K/yr
- moana happy birthday banner7K/yr
- moana back drop4K/yr
- moana birthday banners490/yr
Top moana backdrop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BBY Mna Birthday Party Backdrop Photo Background Cute Cartoon Ocean Princess Birthday Party Decorations Banner Mona Girls Theme Photography Backdrop
karg$16.584.8★26 rev
Wall Decor Backdrop for Moanana Birthday Decorations Birthday Banner for Party Supplies (5x3ft)
ARHAVI$14.145.0★2 rev
Moana Birthday Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Moana Party Decorations
CasaCraze$20.734.6★87 rev
Princess Ocean Birthday Party Supplies Backdrop 5x3 Princess Boys Kids Happy Birthday Background Photography Ocean Party Decorations Banner Photo Booth Props
PINUO$15.494.8★46 rev
Tropical Theme Birthday Party Decorations for Ocean Princess Party Supplies
MLEDUY$17.284.5★15 rev
Newest
by launch dateWall Decor Backdrop for Moanana Birthday Decorations Birthday Banner for Party Supplies (5x3ft)
ARHAVI$14.142 rev
Tropical Theme Birthday Party Decorations for Ocean Princess Party Supplies
MLEDUY$17.2815 rev
Ocean Princess Birthday Decorations Supplies
MLEDUY$18.748 rev
FHGG Happy Moana Birthday Backdrop Banner Decoration Banner Hawaiian Party Blue for Happy Birthday Tropical Luau Summer Baby Shower Backdrops Decor Home Outdoor Flags Supplies
FHGG$8.7614 rev
50Pcs Moana Birthday Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Moana Party Decorations
JYHFY$21.06106 rev
Trending
90-day click momentumOcean Princess Birthday Decorations Supplies
MLEDUY$18.744.3★
Tropical Theme Birthday Party Decorations for Ocean Princess Party Supplies
MLEDUY$17.284.5★
Wall Decor Backdrop for Moanana Birthday Decorations Birthday Banner for Party Supplies (5x3ft)
ARHAVI$14.145.0★
Tropical Baby Shower Backdrop Island Princess Birthday Background First Birthday Party Decorations Ocean Beach Theme Banner for Dessert Table 5x3 ft 43
Wondweny$13.334.5★
Chanaco Moana Birthday Decorations Hawaiian Happy Birthday Banner Party Favors Tropical Luau Summer Party Hanging Swirl Supplies
Chanaco$7.884.3★
What buyers say about moana backdrop
What buyers praise and complain about, mined from review topics.What buyers love
“Product is great as expected no issues”
“The colors are beautiful”
“Just what we needed”
“Good size”
“Good value”
“The sticky part to hold them up held so well”
“easy to use”
“it came together fast”
“Durable”
“The materials feel decent for a party set”
What buyers complain about
“These would not stick to the wall at all”
“started falling apart”
“small”
“Just very fragile”
“Horrible quality”
“The balloons stink”
“Arrived used”
“FALSE PROMOTION”
“Product ripped before installation”
“The balloons didn't stay inflated for more than an hour”
Top return reasons
Common questions
- Is moana backdrop profitable to sell on Amazon United States?
- The niche generates $50K/yr across 36 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +50.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the moana backdrop niche?
- 29 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in moana backdrop?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Size-Overall. The return rate is 2.9%.
- When does demand for moana backdrop peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the moana backdrop niche?
- Listings span $5.51–$21.06; the average listing price is $11.62 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.