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Mini Magnetic Voice Recorder

Fail

Demand is soft, at -14.6% this quarter, so Mini Magnetic Voice Recorder is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$98K/yr116K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
53%top-5 click share · 25 brands · 35 sellers

Flapen Score

Mini Magnetic Voice Recorder against its category

The dotted line is the Electronics average. Past it, Mini Magnetic Voice Recorder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Magnetic Voice Recorder market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Magnetic Voice Recorder 116K times last year and spent an estimated $98K. The top 5 brands take 60% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.7%
Market size, estimated
$98Ka year
Top search term
mini magnetic voice recorder18K searches a year

02 · Price

A sale here is worth $50.74.

Listings sell for $50.74 on average, from $14.87 to $189.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $50.74 that is $0 to $5K a year per listing.

Average price
$50.74inside the $15 to $100 sweet spot
Price range
$14.87–$189.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.9% of listings are out of stock. The average listing ranks #184 within Portable Audio & Video. It carries 543 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
36.9%
Average rank
#184in Portable Audio & Video
Average rating
3.81 starsAmazon United States average 4.42 stars
Average reviews
543per listing
Listings tracked
28

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mini Magnetic Voice Recorder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

35

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

53%

Top 20: 91%

Open market

35%

  • Brand 119%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Search terms

Top Mini Magnetic Voice Recorder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini magnetic voice recorder18K/yr
  • bug listening device13K/yr
  • voice recorder keychain11K/yr
  • mini spy microphone4K/yr
  • secret microphone6K/yr
  • spy device5K/yr
  • listening devices for spying long distance6K/yr
  • bluetooth spy microphone4K/yr
  • bluetooth listening device3K/yr
  • spy bug listening device wireless4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Magnetic Voice Recorder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Functionality-Overall”
6.8%of orders come back
“Never worked”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Magnetic Voice Recorder questions

Answered from the same tracked data.