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Mini Keyboard

Maybe

Products sell for $23.42 on average, inside the sweet spot. But demand is soft, at -20.2% this quarter, so Mini Keyboard is a Maybe.

Flapen Score
58
58 / 100
Top 5% of 8,347 Electronics niches · +15 vs the category median of 43
Market size
$941K/yr1.8M searches / yr
90-day growth
-20.2%search demand this quarter
Competition
35%top-5 click share · 25 brands · 78 sellers

Flapen Score

Mini Keyboard against its category

The dotted line is the Electronics average. Past it, Mini Keyboard is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Keyboard market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Keyboard 1.8M times last year and spent an estimated $941K. The top 5 brands take 59% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $941K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.3%
Market size, estimated
$941Ka year
Peak month
January1.4× the quietest month
Top search term
mini keyboard536K searches a year

02 · Price

A sale here is worth $23.42.

Listings sell for $23.42 on average, from $8.19 to $89.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $23.42 that is $18K to $23K a year per listing.

Average price
$23.42inside the $15 to $100 sweet spot
Price range
$8.19–$89.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$23K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Keyboards, Mice & Accessories. It carries 3,833 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Keyboards, Mice & Accessories
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
3,833per listing
Listings tracked
39

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mini Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$38K$75K$113K$151K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

78

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

35%

Top 20: 79%

Open market

35%

  • Logitech15%
  • Rii14%
  • Burhoo12%
  • TECKNET11%
  • MRSVI6%
  • Miritz6%

Demand

Mini Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mini Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini keyboard536K/yr
  • small keyboard194K/yr
  • mini keyboard with touchpad122K/yr
  • mini bluetooth keyboard149K/yr
  • compact keyboard132K/yr
  • mini wireless keyboard104K/yr
  • small wireless keyboard79K/yr
  • mini keyboard and mouse72K/yr
  • compact wireless keyboard48K/yr
  • small bluetooth keyboard48K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Touch/Button Controls11%−0.08

get hard to press

Touch pad doesn't work at all

buttons are sticky

Connectivity-Overall11%−0.12

Bluetooth Issues

constantly disconnects

Poor connection

Quality-Overall9%−0.06

Low quality

very cheap quality

Poor Quality Control

Size-Overall9%+0.39

Larger than I expected

a bit narrower

It's small

Functionality-Overall6%−0.11

Barely works

Barely works

Did not work

Love

Value For Money8%+0.61

Amazing value

Good For The Price

Well worth it

Quality-Overall8%−0.06

Amazing quality

Premium quality

the build quality is excellent

Connectivity-Overall8%−0.12

have no connectivity issues

connects easily

Easy to connect

Ease Of Use8%+0.70

easy to obtain

Easy W

Simple to use

Touch/Button Controls7%−0.08

The Buttons work fine

The buttons feel good

buttons are responsive

Return

4.3% Return rate 31% Fixable by listing

Size-Overall24%▇▇▇███

Larger than I expected

a bit narrower

It's small

Connectivity-Overall18%█▇█▇▇▇

Bluetooth Issues

constantly disconnects

Poor connection

Compatibility-Overall13%███▇██

Unfortunately, mine does not pair very well

wouldn't pair

I can't get it to pair

Functionality-Overall13%▇████▇

Barely works

Barely works

Did not work

Touch/Button Controls5%█▇▇▆█▇

get hard to press

Touch pad doesn't work at all

buttons are sticky

FAQ

Common Mini Keyboard questions

Answered from the same tracked data.