Mini Ereader

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +90.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+90.7%

Conversion, latest week

2.3%

Market size, estimated

$5.9Ma year

Top search term

xteink x4158K searches a year

Listings sell for $223.22 on average, from $5.79 to $694.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $223.22 that is $167K to $223K a year per listing.

Average price

$223.22above the $15 to $100 sweet spot

Price range

$5.79–$694.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$167K–$223K

Returns

1.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #88 within eBook Readers & Accessories. It carries 480 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

25.2%

Average rank

#88in eBook Readers & Accessories

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

480per listing

Listings tracked

9

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

26 months