Military Radio
FailBuyers convert on only 0.5% of searches, so Military Radio is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $918K/yr1.5M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 55 sellers
Flapen Score
Military Radio against its category
The dotted line is the Electronics average. Past it, Military Radio is stronger. Inside it, weaker.
Market
The Military Radio market on Amazon at a glance
Shoppers on Amazon United States searched for Military Radio 1.5M times last year and spent an estimated $918K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $918K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $918Ka year
- Peak month
- October5.9× the quietest month
- Top search term
- ham radio1.0M searches a year
02 · Price
A sale here is worth $115.26.
Listings sell for $115.26 on average, from $9.00 to $1103.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $115.26 that is $29K to $58K a year per listing.
- Average price
- $115.26above the $15 to $100 sweet spot
- Price range
- $9.00–$1103.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $29K–$58K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #165 within Portable Audio & Video. It carries 827 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 4.7%
- Average rank
- #165in Portable Audio & Video
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 827per listing
- Listings tracked
- 33
04 · Newcomers
12 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Military Radio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baofeng Radio Ham Radio Handheld UV-5R Upgrade Long Range Rechargeable AR-5RM 10W NOAA Weather Emergency Tactical Two Way Radio with Programming Cable for Survival Gear Hunting Camping 2 Pack
- Price
- $55.57
- Rating
- 4.6/5
- Reviews
- 1,654
- Age
- 2y ago

BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery
- Price
- $62.02
- Rating
- 4.4/5
- Reviews
- 1,455
- Age
- 1y ago

Retevis RT95 Dual Band Mobile Radio Long Range Ham Radio with Antenna 180 Degree Rotatable LCD Display Mic Gain Chirp DTMF 2m 70cm Mini Mobile Transceiver for RV Camping
- Price
- $119.15
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 8y ago

Baofeng UV-5R Two Way Radio Dual Band 144-148/420-450Mhz Walkie Talkie 1800mAh Li-ion Battery(Black)
- Price
- $16.55
- Rating
- 4.5/5
- Reviews
- 10,373
- Age
- 8y ago

Baofeng Radio UV-5RM Ham Radio Handheld UV5R Walkie Talkies Long Range
- Price
- $58.34
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago
Trending
estimated 90-day click momentum
BAOFENG Radio uv5r Baofeng UV-5R |8W walkie talkies Long Range Ham Radio
- Price
- $72.67
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago

TIDRADIO TD-H3 Plus Ham Radio Handheld Multi-Band Walkie Talkies Long Range Online Upgrade APP Wireless Programming Spectrum Analysis SMS Texting USB-C Charging Full-featured Two-Way Radio -2 Pack
- Price
- $53.60
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 6mo ago

Baofeng Radio UV-5R Mini Ham Radio Handheld Long Range Radio 2pcs
- Price
- $43.07
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 6mo ago

Baofeng Radio UV-5RM Ham Radio Handheld UV5R Walkie Talkies Long Range
- Price
- $58.34
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago

BTECH UV-PRO (TAN) IP67 Dual Band VHF/UHF Two-Way Radio - APRS Bluetooth GPS Text Messaging Aviation Band Scanner NOAA Weather Alerts USB-C Rechargeable Battery
- Price
- $160.78
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 1y ago
Newest
by launch date
Baofeng Radio UV-5R Mini Ham Radio Handheld Long Range Radio 2pcs
- Price
- $43.07
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 6mo ago

BAOFENG Radio uv5r Baofeng UV-5R |8W walkie talkies Long Range Ham Radio
- Price
- $72.67
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago

TIDRADIO TD-H3 Plus Ham Radio Handheld Multi-Band Walkie Talkies Long Range Online Upgrade APP Wireless Programming Spectrum Analysis SMS Texting USB-C Charging Full-featured Two-Way Radio -2 Pack
- Price
- $53.60
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 6mo ago

BAOFENG UV-5RM 10W Handheld Ham Radio Long Range Portable Two Way Radio with 2500mAh Type-C Charging Battery Rechargeable 5RM Multi-Band Walkie Talkies for Adults (2 Pack)
- Price
- $60.86
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 6mo ago

Baofeng Radio UV-5RM Ham Radio Handheld UV5R Walkie Talkies Long Range
- Price
- $58.34
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
55
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 87%
Open market
9%
- BAOFENG69%
- Retevis13%
- ICOM2%
- COBRA2%
- HESENATE2%
- Mesqool2%
- Open — no brand owns it (7 brands, 9%)
Demand
Military Radio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Military Radio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ham radio1.0M/yr
- ham radio base station165K/yr
- ham radio handheld100K/yr
- amateur radio54K/yr
- ham radios53K/yr
- ham radio kit27K/yr
- handheld ham radio30K/yr
- amateur radio transceiver13K/yr
- ham radio outlet12K/yr
- portable ham radio14K/yr
Reviews and returns
What reviews say buyers love and hate about Military Radio
We read the reviews and the return reasons for every product selling here.
“Very limited reception”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Military Radio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









