Mifa True Wireless Earbuds

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

2.7%

Market size, estimated

$155Ka year

Peak month

May3.0× the quietest month

Top search term

pink airpods23K searches a year

Listings sell for $36.12 on average, from $9.70 to $184.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.12 that is $0 to $4K a year per listing.

Average price

$36.12inside the $15 to $100 sweet spot

Price range

$9.70–$184.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.9%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #491 within Headphones & Earbuds. It carries 14,941 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

95%

Out of stock, average day

4.0%

Average rank

#491in Headphones & Earbuds

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

14,941per listing

Listings tracked

55

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

28 months