microsoft keyboard and mouse
Worth a lookShows a sweet-spot price point ($37.29 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$37.29avg listing price — sweet spot $15–$100
Price range
Incredible$18.27–$91.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 387K searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,398.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, microsoft keyboard and mouse is a $1.1M/yr Amazon United States market (387K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
microsoft keyboard and mouse market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 61%
- Out of stock
- 3.6%
- Avg brand age
- 44 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
158
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Dell74%
- HP13%
- Logitech8%
- Amazon Basics4%
- EDJO1%
Top microsoft keyboard and mouse search terms
- dell wireless keyboard and mouse87K/yr
- dell keyboard and mouse wireless66K/yr
- dell wireless keyboard47K/yr
- hp wireless keyboard45K/yr
- dell keyboard and mouse25K/yr
- dell wireless keyboard and mouse combo13K/yr
- dell keyboard wireless13K/yr
- hp keyboard wireless15K/yr
- dell mouse and keyboard combo10K/yr
- wireless keyboard and mouse dell9K/yr
Top microsoft keyboard and mouse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dell Keyboard and Mouse - KM3322W - US English - USB Plunger Wireless RF 2.40 GHz Keyboard - Black - USB Wireless RF Mouse - Optical - 1000 dpi - Scroll Wheel - Black - Multimedia Mute Volume Up Vo
Dell$26.604.3★2,510 rev
Dell Advanced Wireless Keyboard and Mouse KM520 - Wireless 2.4 GHz Interface USB Wireless Receiver Volume Mute Hot Keys 3 Mouse Buttons US English 1 Year Limited Warranty - Black
Dell$31.334.2★15 rev
DELL Premier Multi-Device Wireless Keyboard and Mouse KM7321W
Dell$91.364.4★282 rev
Dell KM555 Pro Compact Silent Keyboard and Mouse Black
Dell$47.284.3★56 rev
Dell Pro KM5221W Keyboard & Mouse
Dell$37.304.3★1,876 rev
Newest
by launch dateDell Advanced Wireless Keyboard and Mouse KM520 - Wireless 2.4 GHz Interface USB Wireless Receiver Volume Mute Hot Keys 3 Mouse Buttons US English 1 Year Limited Warranty - Black
Dell$31.3315 rev
Dell Premium Wireless Keyboard and Mouse - KM720 - USB wireless receiver 12 programmable keys of F1-F12 Mouse Buttons Qty 7 DPI. 1000 1600 (default) 2400 4000 Advanced Exchange Service - 1 year
Dell$69.914 rev
Logitech MK250 Bluetooth Wireless Mouse and Keyboard Combo: Fast & Easy Connectivity Compact Wireless Keyboard Ambidextrous Mouse Durable Build - Windows/MacOS - Graphite
Logitech$23.741,100 rev
DELL Premier Multi-Device Wireless Keyboard and Mouse KM7321W
Dell$91.36282 rev
Wireless Keyboard and Mouse Combo Full Size Silent Ergonomic Keyboard and Mouse Long Battery Life Optical Mouse 2.4G Lag-Free Cordless Mice Keyboard for Computer Mac Laptop PC Windows
EDJO$19.491,615 rev
Trending
90-day click momentumDell Advanced Wireless Keyboard and Mouse KM520 - Wireless 2.4 GHz Interface USB Wireless Receiver Volume Mute Hot Keys 3 Mouse Buttons US English 1 Year Limited Warranty - Black
Dell$31.334.2★
Dell Premium Wireless Keyboard and Mouse - KM720 - USB wireless receiver 12 programmable keys of F1-F12 Mouse Buttons Qty 7 DPI. 1000 1600 (default) 2400 4000 Advanced Exchange Service - 1 year
Dell$69.914.4★
Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black
Amazon Basics$28.764.0★
Dell KM555 Pro Compact Silent Keyboard and Mouse Black
Dell$47.284.3★
HP 230 Wireless Mouse and Keyboard Combo - 2.4GHz Wireless Connection - Long Battery Life - Durable & Low-Noise Design - Windows & Mac OS - Adjustable 1600 DPI - Numeric Keypad (18H24AA#ABA)
HP$23.714.4★
What buyers say about microsoft keyboard and mouse
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Solid quality”
“Connects easily”
“Easy to Set Up”
“Nice touch”
“Just as described”
“easy to carry”
“Great battery life”
“sleek design”
“Very compatible”
What buyers complain about
“broke”
“Did not work”
“Less than basic quality”
“Disconnects constantly”
“Also, the click is very loud”
“It did not fit in my laptop”
“Not worth the price”
“Amazon listing says nothing about compatibility”
“difficult to control”
“Faulty USB”
Top return reasons
Common questions
- Is microsoft keyboard and mouse profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the microsoft keyboard and mouse niche?
- 5 brands and 158 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in microsoft keyboard and mouse?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.1%.
- What does it cost to enter the microsoft keyboard and mouse niche?
- Listings span $18.27–$91.36; the average listing price is $37.29 (sweet spot $15–$100). The average incumbent carries 9,399 reviews — the moat a new listing must climb.