Microsoft Keyboard and Mouse

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

7.9%

Market size, estimated

$1.1Ma year

Top search term

dell wireless keyboard and mouse87K searches a year

Listings sell for $37.29 on average, from $18.27 to $91.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $37.29 that is $93K to $112K a year per listing.

Average price

$37.29inside the $15 to $100 sweet spot

Price range

$18.27–$91.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$93K–$112K

Returns

2.1%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #151 within Keyboards, Mice & Accessories. It carries 9,399 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

83%

Out of stock, average day

3.6%

Average rank

#151in Keyboards, Mice & Accessories

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

9,399per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months